Behind the rectification of the workplace by young people, anti-involution, anti-PUA, and refusal to draw a big pie is the reshaping of corporate values. Meng Yutong, who has "survivor bias", will not be a role model for young people, but at least the attitude of young people.Author丨Yin Yadan Arrangement丨Chenxi Editor丨Hexiang.
Produced by丨Retail Business Finance ID: Retail-Finance
Young people are rational and increasingly "short-sighted", and the capitalists' strategy of "long-term fishing" is failing.
On December 13, Dong Mingzhu put the former "** person" Meng Yutong on the opposite side at the induction ceremony of the 023 college students of the Gree Electric 2 Kunpeng Plan. Dong Mingzhu confirmed that Meng Yutong was fired from the company at the beginning. She also said that as a secretary, "I can't even write a single article", Meng Yutong became an Internet celebrity with the help of the Gree platform, "We can no longer tolerate such people in Gree". 
Source: Internet.
On the evening of December 18th, Dong Mingzhu talked about Meng Yutong again in the live broadcast, facing questions such as using the wrong person and having problems with eyesight, Dong Mingzhu said, "It's not called using the wrong person, it's her own choice, and the path of life is her own choice." The values of life are set by herself, and what kind of person you choose to be is up to you. It's hard to say what it will look like five years from now. Related topics rushed to the hot search.
The last time Dong Mingzhu publicly accused Meng Yutong was more than half a year ago, and she was still haunted by the fact that she didn't tolerate a grain of sand in her eyes.
What made him ashamed was that Meng Yutong was tied to the chariot of corporate change by her, the president of Gree, from the very beginning.
As for the later ones who eat traffic, become Internet celebrities, want to fly solo, and tear their faces, it is quite a sense of bending to meet them, waiting for the opportunity, and revealing the rod.
Dong Mingzhu wants to make money in this Internet "traffic pool" dominated by young people, but he holds the arrogant character of the leader who is "absolutely correct", and Meng Yutong, the "* person", chose to leave, but it wasThe value needs of each other are not matched enough。Times are changing, and today's young people are becoming more and more rational and realistic, and it is inevitable to part ways with the "blessing-type" corporate culture.
Meng Yutong, whose resume is almost blank, landed in Gree, which was the result of Dong Mingzhu's strong "personal discourse" from the beginning.
In 2021, Meng Yutong participated in the variety show "We Are New to the Workplace", and the girl in her early 20s at that time relied on self-confidence, maverick and hard-working personality to quickly get out of the circle, and was caught by the guest Dong Mingzhu among the competitors on the same stage.
Source: Variety show "We Are New to the Workplace".
Low profile, willing to endure hardships, and high resistance to pressure, this is Meng Yutong's nirvana to knock on the door of Dong Mingzhu's heart.
In order to create a "likable" character, Meng Yutong even gave the choice of a regular monthly salary of 4,000 yuan when he interviewed Gree for the first time.
This operation is in the hands of Dong Mingzhu.
Behind the shrewd character marketing, Dong Mingzhu, who has always been outspoken, is also confused.
Afterwards, Dong Mingzhu publicly hired Meng Yutong as his president's secretary, and Meng Yutong parachuted into Gree.
Backed by a big tree to enjoy the shade, Dong Mingzhu's endorsement directly created the protagonist cage of Gree's "** person" for Meng Yutong.
The fact is that Meng Yutong's life in Gree is not easy.
Being in a high position, countless bright titles, and respect and recognition based on the boss have made this young man fall into a contradictory cycle of self-doubt and self-satisfaction.
Meng Yutong once publicly said that he had no rest in a row, and his hard-earned monthly salary was no more than the level of fresh graduates of the same level, 24 hours on call at any time, and 996 was overwhelmed ......The "reality" of the workplace between the lines has already laid the foreshadowing of "leaving".
Source: Weibo.
Behind the celebrity employees' high and steady progress, there is endless torture?
At this time, the business elite Dong Mingzhu began to show the "fox fan" side.
Catching ducks on the shelves, Dong Mingzhu chose to "sacrifice" Meng Yutong for Gree.
In other words, from the beginning, Dong Mingzhu was playing big chess, building momentum for Gree and building momentum for his reputation as an Internet entrepreneur.
At this time, Gree is a hot pot, and Dong Mingzhu is the ant in this hot pot.
According to the 2022 financial report, the total revenue of Gree Electric Appliances was 190.2 billion yuan, a slight increase of 0265, about half of the 345.7 billion of the same track beauty. And in the first quarter of 2023, it achieved revenue of 356900 million, an increase of 044%。
The "downward" pressure on Gree's performance is huge.
And Meng Yutong's airborne, with the help of the traffic label of "the next Dong Mingzhu", made Gree's discussion on the Internet cover one wave after another.
With the gimmick of hype, Dong tried in vain to prop up a new world of Gree's development and open up a second growth point with the identity and gimmick of Meng Yutong.
It's just a pity that Meng Yutong withdrew first.
Entering the company with Meng Yutong, there is also Wang Ziru, a science and technology self-a.com. In Dong Mingzhu's talent planning, one type is the pragmatic school represented by Wang Ziru, which can bring the company the same value as or even more than its own pricing;The other type is the Internet celebrity of the times represented by Meng Yutong, who can enjoy the Internet dividend and develop the online delivery model.
Source: Internet.
What Dong Mingzhu wants is a secretary who has both Wang Ziru's sleekness and Dong Yuhui's popularity, and is on call 24 hours a day. Meng Yutong is not the best choice.
The ability is average, and it is better to express oneself, which is the most pertinent evaluation to describe Meng Yutong.
Meng Yutong is not Gree's "next Dong Mingzhu", but an "Internet celebrity" who is well versed in the way of the Internet.
Dong Mingzhu also thought about it this way, and gathered the strength of the whole company to create the "Pearl Yutong Selection" Douyin account, and took advantage of the situation to open the Pearl Yutong air-conditioned live broadcast room and the Pearl Yutong ice washing live broadcast room, so as to use the traffic halo given to Meng Yutong to realize his influence and eat a wave of traffic dividends.
However, reality gave Dong Mingzhu a slap in the face.
In 2020, Dong Mingzhu 618 promoted live broadcast to bring goods in person, setting a new record of sales exceeding 10 billion yuan in a single live broadcast;And Meng Yutong's first live broadcast with goods, despite Dong Mingzhu's platform with goods, the GMV of a single game is only 620,000, which is far lower than expected.
Source: Internet.
In summary, Meng Yutong will broadcast at least more than ten live broadcasts in April 2022, and each live broadcast lasts for one or two hours. Meng Yutong in front of the camera, dancing out of place and shouting hard, is already incompatible with the work content of the world's top 500 corporate secretaries.
Facts have proved that the gimmick of "the next Dong Mingzhu" did not go to the heart. Compared with small prices such as snacks and daily necessities, it is difficult for unpopular categories such as Gree home appliances to get out of the circle in emerging channels.
Meng Yutong is not Dong Mingzhu, just an eye-catching substitute, and the set of grafting is not suitable for Gree.
In August 2022, Meng Yutong, who has been in the company for less than a year, was pushed to the forefront. The avatar of the "Pearl Feather Boy Selection" account was changed from Dong Meng's group photo to Dong Mingzhu**, and the account name was changed to "Gree Pearl Selection", and Dong Mingzhu once again became the protagonist of Gree's live broadcast matrix.
Thinking about it, it has the flavor of "unloading the mill and killing the donkey".
However, Gree only announced to the public that Meng Yutong began to focus on the background and rotate other positions in the company.
Both want and want, Dong Mingzhu's harsh criticism is overwhelmed, and he is not out of place in a company with a big tree on seniority. The assistant is just a role that is difficult to do at both ends of the shelf.
If you don't carry the goods well, you will throw them away when you run out. The decision has been made, and all that remains is to earn a "breakup fee".
Until now, Meng Yutong's entire network account has been prominently labeled as "secretary to the president of the top 500", Gree has given the character and aura of the "workplace elite", and the young Meng Yutong has the capital of self-marketing.
Source: Internet.
If you can't wait for the "long", it is better to get a wave of "short".
On the one hand, there is the blue ocean of the Internet with infinite scenery, and on the other hand, there is the struggling Gree "** person" character, Meng Yutong just chose the path that young people will choose at present.
And Dong Mingzhu jumped to the front of the stage, using his condescending identity as the CEO of the company and the decentralized Internet public to face the "toughness", moving against the tide, and could only hit the south wall with his head.
The woman's "scolding the street" is just Gree's annoyance and anger when she made someone else's wedding dress.
It is not an exaggeration to say that Dong Mingzhu used Gree to make a wedding dress for Meng Yutong.
It's just that this wedding dress was won by Meng Yutong through the "black under the lamp" operation.
After wearing the hat of "the next Dong Mingzhu" and landing in Gree, Meng Yutong's Douyin account increased by more than 800,000 fans in three days. Dong Mingzhu praised Meng Yutong, combined with him for live broadcast, and registered a number of trademarks to completely build Meng Yutong into Gree's "Internet celebrity star".
At present, Meng Yutong's personal Douyin account has more than 2.3 million fans, Xiaohongshu account fans more than 1.3 million, and Weibo account fans more than 300,000.
Picture: Screenshot of Meng Yutong's followers on Xiaohongshu, Weibo, and Douyin.
Working alone, although there is no endorsement from Dong Mingzhu, there is a space to do whatever you want, there is no 996, there is no superiority and superiority, and there is no pie that cannot be eaten.
Leaving the aura of Gree, the "workplace elite" has been transformed, and the "exquisite little young" has been launched.
According to the 2021 Domestic Youth Weekend Survey Report, among the most popular ways to spend the weekend, "sleeping until you wake up naturally" is the first place. 996, big and small weeks, compensatory holidays, online office,Young people are caught in the cycle of "workplace Pavlov", which is difficult to separate between work and life, and it has become the norm to fish in the seams
Exquisiteness has become the ideal state of young people, and Internet content with "exquisite life" as the selling point has been tried and tested repeatedly in the circle of young people.
"Little Young" Meng Yutong quickly won the platform of a large number of young people.
Taking Meng Yutong's Douyin account as an example, before joining Gree, he mostly posted personal dancing, special effects, etc.**;After joining Gree, the style began to shift to the elite in the workplace;After leaving Gree, Meng Yutong gradually returned to the exquisite life track. After announcing the selection of graduate schools, Meng Yutong's Douyin account even posted a number of personal Xi chats, each with a like-rate of more than 100,000.
Picture: Meng Yutong's Douyin and Xiaohongshu content.
Taking Xiaohongshu as an example, Meng Yutong has more than 1 million fans of Xiaohongshu, and his notes involve workplace skills, daily wear, beauty and grass, inspirational chicken soup, hot search responses, etc., with rich themes. Every once in a while, Meng Yutong will release a "bring goods" **, in the form of good things recommendation, Double 11 unboxing, cosmetics evaluation, etc. According to the 21st Century Business Herald, a veteran in the field of live broadcast e-commerce said that Meng Yutong is a super V on the Xiaohongshu platform, with a monthly advertising income of about 100,000 yuan and 200,000 yuan, and only one advertising promotion will reach the level of 200,000. In November, its Xiaohongshu account issued two promotions, not counting the platform traffic subsidy, and the advertising revenue of only one platform came to 400,000.
Through content delivery, Meng Yutong has found a way to market himself for a long time.
For young people, whether it is exquisite appearance, exquisite life, or the halo of a famous school, it is an unattainable success. Over time, young people gradually empathize with themselves to the set exquisite life situations and lose their most basic judgments.
The cycle of flow is thus created.
There is no 9-to-5, no workplace rules, Meng Yutong, who has seen the Gree Group's open and secret fighting, has realized the strategic contraction of his life and entered a semi-flat state of "self-marketing".
The unhurried Meng Yutong is lying on the credit book of working for Gree for two years, continuing to manage his own personality and promoting his smooth life.
It's too early to say how long this wave of youth rice can be eaten.
A full man does not know that a hungry man is hungry.
Dong Mingzhu criticized Meng Yutong for "just thinking about using the Gree platform to be an Internet celebrity", which means that you Meng Yutong don't know how to be grateful, Gree is so promoted and cultivated, but the result is unhappy, full of victim remarks.
Dong Mingzhu, who criticized Meng Yutong, continued to say the same sentence as chewing wax - making money is like walking with a corpse.
To put it bluntly, in the eyes of business elites like Dong Mingzhu, absolute recognition and absolute obedience to leaders are the most basic qualities of enterprise employees, and traditional corporate values prefer diligent and down-to-earth employees.
Their words are that as long as they work hard, promotions and salary increases will follow. In the eyes of many young professionals, Dong Mingzhu's work thinking is old-fashioned, and the promises given by such traditional entrepreneurs are often empty checks, after all, the company's upward channel is in the hands of the company, and it is shrinking smaller and smaller.
Source: Internet.
Whether it is Meng Yutong or Dong Yuhui, star employees seem to have become an "unstable factor" that is difficult for enterprises to settle down.
Dong Yuhui, who is full of literature and art, is the general of the Oriental Selection Building, but Sun Dongxu, the former CEO of Oriental Selection, is regarded as a thorn in the eye and a thorn in the flesh of "supporting the army and self-respect".
Angry young people may not know the stratification of "labor" in the mode of bringing goods, but what everyone sees is a knock on Dong Yuhui, a hard-working employee selected by a type of leader selected by Dongfang, who is right and wrong at a glance, and the storm of ** is getting bigger and bigger.
The profit-seeking nature of capital has doomed the subordinate relationship between the company and employees from the very beginning, and employees only want to get their wages, but capital is bent on eating it all out.
Source: Weibo.
The strong corporate culture of traditional companies has no survival soil among young people who pursue freedom and carelessness, and they favor the benefits that can be seen in real life, and they can't catch and don't want the big pie drawn by the boss. Once young people do not "do cattle and horses" for capital, capital will look for new "cattle and horses".
The contradictions were successfully transferred to the workers, who rolled in, and the capital watched the fire from the other side.
Dong Yuhui and Meng Yutong are different, one successfully stayed, and the other was forced to leave.
Dong Yuhui and Meng Yutong are the same, they are both young people who want to get their due rewards.
The wildfires are inexhaustible, behind the "good fortune", the mentality of young people "short-sighted" lying flat is spreading, if the early bird does not have insects to eat, who will get up early?
Meng Yutong was scolded and ran away, different from Dong Yuhui, but the same.
On the one hand, young people who are upward in class are encircled and intercepted by capital, and on the other hand, young people who lie down are condemned and complained by capital.
In the Internet era, capital that cannot monopolize the right to speak has finally felt the constraints of the young public.
Meng Yutong, who has "survivor bias", will not be a role model for young people, but at least the attitude of young people.