The Dongfang selection essay incident came to an end, and CEO Sun Dongxu was dismissed. The small essay incident originated from the social controversy caused by a Weibo post called "Oriental Small Essay".
The general content is: Whose credit is it for the number one anchor Dong Yuhui?The team felt that they were wronged, they did a lot of work, and the copywriting was also very hard, and the light was all Dong Yuhui's alone.
I agree with this grievance of the team, but how to solve this grievance is the CEO's job, and if it can't be solved, it is the CEO's problem, and the CEO is unqualified from the results. As the CEO, Sun Dongxu not only failed to respond to and deal with the incident in a timely manner, but was accused of ineffective supervision of employee education, which aroused public doubts. The incident escalated, culminating in Sun Dongxu's removal as CEO.
Count the "reasons" for Sun Dongxu's failure
First, let the problem surface, failed to deal with it underwater.
As a representative of the company, the CEO wants to solve the problem of over-reliance on the head anchor of the company, which is a very reasonable demand, and any company has such considerations, such as the recent Xin Xuan internal Dan Dan and CEO Guan Qian incident, but the premise of all this is to be solved underwater, once it is on the water, the company will naturally become the disadvantaged party. Because the mother-in-law likes Dong Yuhui as a person, not Dongfang selects this company.
Second, I didn't realize the weight of the words "head anchor".
Small Internet celebrities can rely on the company to copy in batches, but there are only a few head anchors on the whole network, and the head anchors are completely irregular, and they completely rely on luck. After so many years, there is only one Simba in Xinxuan Company, and Wei Ya Company has not won the second Wei Ya, although Brother Xiao Yang's company has produced several apprentices, but the live broadcast still has to rely on Brother Yang Zi to press the scene.
These companies are not short of money, they are not short of experience, they dream of getting rid of the pressure on the head anchors, but they have not done it. Other companies are eager to supply the head anchor, but Sun Dongxu actually wants to manipulate Dong Yuhui. Luo Yonghao can see that Dong Yuhui is worth at least 500 million, and this CEO doesn't realize Dong Yuhui's weight at all.
Third, it is impossible to solve the internal rifts.
The team is dissatisfied, and it is normal for people to want to complain about the salary increase, but this also shows that this CEO is unqualified, there are internal problems, and people outside are waiting to see the excitement and not think it is a big deal, this kind of thing must not be leaked out in advance, even if it is accidentally sent, it should be deleted as soon as possible to refute the rumors, on the other hand, after Dong Yuhui responded, Dongfang Selection actually had a second small composition. The CEO can't even control this, or is he authorized to knock Dong Yuhui?
Fourth, hold a meeting for fans.
As the owner of a live broadcast company, he actually tried to educate the audience, and he thought that the audience was buying things in his faceSun Dongxu doesn't know anything about the industry of Internet celebrities bringing goods!
There will be discord, and the taboo will also;Widely publicized, Da Miao also.
As the CEO of Dongfang Selection, Sun Dongxu has an important responsibility in the small essay incident. However, under the pressure of ** and social **, he failed to manage the crisis effectively and lacked the ability to respond to the crisis, which led to the further expansion of the incident and eventually led to his **.
As a leader, he was expected to have crisis management and public relations skills, but he failed to properly manage his relationship with employees and the public, causing the situation to spiral out of control. In addition, he may not have fully understood and recognized the power and influence of social **, and did not respond in a timely and effective manner**, which further deepened the public's doubts about him.
The Oriental Selection Essay Incident reveals the importance of leaders in crisis management and management. Sun Dongxu's failure experience makes us think deeply, only with the ability of effective management and communication, can we achieve sustainable development while meeting the needs of the public.