Recently, the dust has settled on the infighting in the Oriental Selection.
It ended with Sun Dongxu being dismissed as CEO and Dong Yuhui becoming a senior partner selected by Oriental.
On the night of the resumption of the live broadcast of Dongfang Selection, the number of ** exceeded 100,000, ranking first in the total list of goods.
Seeing that the "small composition incident" is over, and the traffic lost by Dongfang Selection has also begun to return, the state of Gaotu Jiapin next door seems to be a little bad.
A large number of fans accumulated by Dongfang Selection left because of Dong Yuhui, which made the competitor next door Gaotu Jiapin pick up a big bargain, and now Dong Yuhui is back, and the live broadcast room of Gaotu Jiapin has also shown a decline, with the number of ** dropping from 100,000 to 4,000.
Open the live broadcast room, the number of Dongfang Selection** exceeded 30,000 during the same time period, while the number of Gaotu Jiapin** was only a few thousand, the contrast is very obvious.
After being loved for a very brief time, the good product was quickly discarded.
However, compared with the previous embarrassment of only 8 people in the live broadcast room at the same time, Gaotu Jiapin did gain a lot of fans from the "Oriental Selection Incident".
According to the anchor of Gaotu Jiapin, in the past 8 months, they have been live broadcasting every day and seeking attention every day, but they have only increased by two or three thousand fans in total.
Before December 12, Gaotu had only 310,000 followers.
But after the outbreak of the "Oriental Selection Incident", in just two days, the number of fans in the live broadcast room of Gaotu Jiapin exceeded one million.
In just one week, the number of fans of Gaotu has exceeded 2 million, and the number of latest fans has reached 24660 thousand.
Compared with Oriental Selection, of course, it is not enough.
Compared with the coldness of his own live broadcast room in the past, the gap is not a little bit of a star.
Although after the wave, the popularity of the live broadcast room of Gaotu Jiapin has decreased sharply, at least because the "Oriental Selection Event" has opened up its popularity and gained some inclined traffic.
As long as the fans attracted are not closed, Gaotu Jiapin will not lose.
It is worth noting that Gaotu Jiapin has another advantage over Dongfang Selection, that is, it is sold cheaply.
It also sells fresh agricultural products and snacks, etc., and the products in the Gaotu live broadcast room can be cheaper by more than ten or twenty yuan.
Although I can't keep Dong Yuhui's "mother-in-law", I can keep watching the lively melon-eating netizens.
In addition, Dong Yuhui does not have much time left for live streaming in the future, and Gaotu still has a chance.
At present, the problem of Gaotu Jiapin is that it blindly imitates and lacks innovation, does not have high-quality anchor IP like Dong Yuhui, and does not have enough bright spots.
It can temporarily top the vacancy of Oriental Selection, but it cannot be replaced. When Dongfang Selection stood up again, the fans ran back.
The short-term wealth is not enough for Gaotu Jiapin to cultivate loyal fans.
After the "Oriental Selection Incident", Gaotu CEO Chen Xiangdong said that success cannot be measured by the amount of data, which will cause a misunderstanding. When the limelight passes, you must do your own thing realistically.
In the past, there was "Dong Yuhui is used for love", and then there was "success cannot be measured by data", this time the CEO of Gaotu swiped a wave of presence, which can be regarded as using the "Oriental Selection Incident" to do enough brand promotion.
Taking advantage of the situation is a very common commercial marketing method, and it is not impossible to use the hot topics of discussion to attract the public's attention and expand the publicity.
However, if you want to "get out of the circle", you can't just rely on hot spots, Gaotu also needs to dig out its own highlights in order to turn traffic into "retention" in the follow-up.
The popularity is accidental and phased, and Gaotu happened to be lucky to win the traffic lottery.
As for whether you can seize this opportunity, you still need to speak with your ability.