Dongfang Selection, an e-commerce platform featuring live streaming, has recently attracted widespread attention due to the "small composition" incident. This turmoil originated from a live broadcast on December 5, and Dong Yuhui's copywriting in the live broadcast was praised by netizens. However, then some netizens asked who this copywriting came from, and the official account of Dongfang Selection responded that it was written by "". This response sparked dissatisfaction among Dong Yuhui's fans, and then a number of topics related to the "small composition" incident appeared on Weibo's hot search. As a result, Dongfang Selection's stock price fell by nearly 22% in the week, and the number of fans of the official account fell below 30 million.
As a well-known e-commerce platform, Dongfang Selection's live streaming model itself is innovative and attractive. Dong Yuhui, as the anchor selected by Dongfang, has attracted a large number of fans with his unique live broadcast style and talented copywriting. Therefore, when some netizens questioned that Dong Yuhui's copywriting was not from him, this questioning was undoubtedly disrespectful and misunderstood by him.
Dongfang Selection's official response said that the copywriting was written by "", although this response alleviated the dissatisfaction of fans to a certain extent, but also exposed Dongfang Selection's management problems. As a professional live streaming agency, Dongfang Selection should have a sound management system and process to ensure the authenticity and originality of the live broadcast content. If the copywriting is indeed from the hand of "", then Dongfang Selection should publicly state this and thank "" for its hard work.
This turmoil has also triggered people's thinking about the live streaming industry. With the rise of live streaming, more and more businesses and individuals have joined the industry. However, in this industry, integrity and professionalism are crucial. If a live broadcast room does not have integrity and professionalism, then it is difficult for it to gain the trust and support of consumers. Therefore, the livestreaming industry needs to strengthen supervision and management to ensure the authenticity and originality of livestreaming content.
For consumers, it is also necessary to be rational and vigilant. When choosing a product with live streaming, you need to carefully understand the information, evaluation, and word-of-mouth of the product to avoid being misled by false publicity.
Although the "Small Composition" incident has brought a certain negative impact on Dongfang Selection, it also reminds us that we need to pay more attention to integrity and professionalism in the live streaming industry. At the same time, consumers also need to remain rational and vigilant to avoid being misled by false propaganda. It is hoped that Dongfang Selection can learn lessons from this incident, strengthen management and supervision, and provide consumers with better products and services.