Good guys, Xiaomi's impact on high-end mobile phones is about to become, because of the number of domestic mobile phone activations in November, Xiaomi won the first place in domestic brands, and the Xiaomi 14 series contributed a lot!If it's just the first week in a single week, it doesn't mean a problem, but if it's the first in five consecutive weeks, it's a phased success.
BCI data shows that in November, the number of new smartphone activations in China was 28.71 million units, an increase of more than 3 million units from last year, which was basically divided between Xiaomi and Huawei. Xiaomi activations 52430,000 units, a year-on-year increase of 441%, ranking rose to the first domestic brand.
First, the second in the industry. Huawei has 401 activations40,000 units, up 75 percent year-on-year6%。
Focusing on the market of more than 4,000 yuan, although Apple still accounts for half of the country, the downward trend has been clear, and the sales volume in the last five weeks has increased by 212%, Huawei won 223% share, up 88%, Xiaomi's share is 144%, a year-on-year increase of 118%, there is an important point here, the year-on-year growth of Huawei and Xiaomi is almost equal to Apple's declining figures, which should be contributed by Huawei Mate60 series and Xiaomi 14 series.
These two high-end hits are shaking up the iPhone's once-solid high-end status. If Huawei has the goods, it will rise even more than this, and Xiaomi is also using its own five years of blood and tears to prove that the correct combination of product power and configuration is often better than simple stacking.
The smartphone market in recent years has basically been a red ocean market, and it is not easy for Xiaomi to break through. Many people don't know that the localization rate of Xiaomi 14 has increased significantly. In addition to SoC, most of the core components have been replaced by domestic production.
The screen of Xiaomi Mi 14 is Huaxing Optoelectronics, the fast charging is Bluestar Technology, the camera module is Shunyu Optics and O-film, the vibration motor is AAC Technology, the fingerprint is Huijing Technology, the glass cover is Lens Technology, the metal middle frame is BYD, the foundry is Blue Technology and Huaqin Technology, **The chain has basically returned to the mainland, and the system is also a self-developed surging OS. Huawei Xiaomi can "fight", and our domestic ** chain will eat meat and drink soup together.
Although there is still a certain gap between the number of activations and the iPhone, Apple is no longer out of reach, and our domestic brands are worth being happy no matter who takes the first place.