Fangyan Huang (Yunnan Normal University).
Recently, the annual listening reports of NetEase Cloud** and QQ** were officially launched. Users can obtain their own annual listening report through the platform, and view data such as annual song lists, annual singers, preferences, and listening time. Many people posted their own listening reports on social platforms, and the circle of friends was even swiped.
In fact, at the end of each year, major software will launch an annual report for user use, and "rack their brains" for its presentation method and presentation effect. Some people think that the annual report does not show the real self, so it is meaningless, and it is even more meaningless to share. But there are still expectations for the annual report.
On the one hand, the annual report is the "trajectory" of the year, and it is necessary to look back to see the twists and turns. Therefore, whether it is something that has been thinking about it in my heart, or something that has been forgotten, there is a record. Each year's annual report is like a blind box, which can be opened to review the bits and pieces of the year. It is also like a carrier, using a piece of data to carry your special emotions at a certain point in time or a certain period of time. The song that looped at three o'clock in the morning may be out of loneliness and depression, the extra expense may be impulsive, and the three-hour ** may be out of longing ......It also provides a perspective to look at yourself, so as to summarize the gains and losses of the year, and through the past, you can better look forward to the future.
On the other hand, sharing an annual report is not only a personal expression of individuality, but also a way to seek empathy. Individuals use annual reports to "label" themselves to show their hobbies and tastes. QQ** launched "**MBTI" in this year's annual listening report, and NetEase Cloud's "**dopamine", labeling personal tastes with different labels to show personal uniqueness. Then, through sharing, they seek to resonate with others at the same frequency, and gain a sense of self-identity and community identity.
People are immersed in busy work or study all year round, forgetting has become a common thing, and with big data, a small part of what is done is recorded and helps to reveal that part of yourself. The annual report is like a short and beautiful "electronic firework", the bloom is indeed gorgeous, and the fall will be dim, we can care, but there is no need to care too much.