Volkswagen Lingdu, as a model positioned as a high-end compact sedan, has won the love of many consumers with its excellent performance, elegant design and comfortable driving experience since its launch.
So, what grade does the person who drives the mass crossing belong to?
First of all, from the point of view, the price of Volkswagen Lingdu is between 150,000 yuan and 250,000 yuan, which is lower than some luxury brand models, but for ordinary families, they still need a certain economic foundation to buy.
Therefore, in terms of economic strength, the people who open the masses belong to the middle class.
Secondly, from the perspective of model positioning, although Volkswagen Lingdu is positioned as a compact sedan, its body size, interior space and configuration have shown its superior strength.
For example, the wheelbase of the new car reaches 2731mm, and the interior space is very spacious;
At the same time, the high-end model is also equipped with a series of high-end configurations such as a full LCD instrument panel, a large-size central control touch screen, adaptive cruise control, and a voice control system.
All these show that people who drive Volkswagen Lingdu have high requirements for the quality, performance and comfort of the car.
Furthermore, from the consumer's point of view, the majority of people who buy Volkswagen Lingdu are young consumers.
This group of people usually has a higher education, a stable career and more rich consumer experience, they pursue a quality of life, pay attention to personality and taste, but also pay attention to the practicality of the car.
Therefore, people who drive Volkswagen can be seen as middle-class young consumers who pursue quality and individuality.
To sum up, the people who drive Volkswagen Lingdu belong to the middle class, they have a certain economic strength, have high requirements for the quality, performance and comfort of the car, and also pursue individuality and taste.
With the development of social economy and consumption upgrading, such a group of people is gradually expanding, which also indicates that Volkswagen Lingdu will continue to maintain competitiveness in the future market. Autumn and Winter Check-in Challenge