Xiaomi cars are accused of looking like Porsche, why is it difficult to innovate in design?

Mondo Cars Updated on 2024-01-31

The Xiaomi car launch event is underway, and the author has seen some comments about the design.

Some car enthusiasts think that the Xiaomi Su7 resembles the Porsche Taycan, is it far-fetched or is it true?Purely from the side design of the vehicle, there is indeed a certain degree of similarity, the cockpit curve, the front and rear wheel eyebrows, and the proportion of the whole vehicle are very similar, and the main difference seems to be the light cluster.

Therefore, it cannot be denied that the two cars do have similarities, and the adoption of this design scheme will inevitably be discussed, but have you ever thought that this result may be exactly what Xiaomi expects?

Cars with low originality in car design are easy to become the center of attention, especially cars that are similar to well-known models of well-known brands will gain more traffic;This is how Zotye once became popular, or most independent brands have gone through such a stage, such as BYD F3 6 S6 M6 imitated Toyota, Mercedes-Benz and Lexus, Great Wall Saifu imitated Toyota 4Y, H3 is highly similar to Isuzu, M2 imitates Toyota B B, etc., Chery Tiggo imitates R**4, QQ imitates Chevrolet Lechi. These cars are well-known classic models, but most of them have been discontinued, but they have also been sold well.

Although people are emotionally more willing to choose original brands and original products, they will still be happy to accept the advantages of imitations, and they will not be eliminated until the imitations and original products reach the equivalent standard line. After a long period of fierce competition, the independent brand has finally matured, and it has also pulled down the leading joint venture car. At this time, the imitation and the original product have been achieved, so the car of the independent brand must also adopt the original design. However, electric vehicles are far from being flush with fuel vehicles, and the overall level is high, so at this time, electric vehicles can be selected to learn from the design to a certain extent, so they can harvest more orders.

Not only is the Xiaomi SU7 similar to the Porsche Taycan, but the design of future electric vehicles will be highly consistent.

Automobile homogenization is a trend that cannot be changed, and the future cars will definitely become more and more similar;To put it bluntly, it is difficult for the capacity of power batteries to reach higher standards, so how to reduce the wind resistance coefficient to improve the mileage has become a difficult problem for all car companies.

On the contrary, if the consideration of reducing the drag coefficient of the body is added to the design process and given priority, then electric vehicles will inevitably become more and more similar.

Because the design scheme to reduce the drag coefficient is basically the same, perhaps such a conclusion will be a little difficult to accept, then let's take a look at the comparison of ** films, the following are well-known electric cars, guess which cars.

Figure 1: Zero·1

Figure 2: Chi 7

Figure 3: Stars·s

Figure 4: Hao T

Figure 5: Celestial 7

Isn't it very similar from the side?

Clause. The sides of the first and second cars are almost identical, and the overall style of these five cars is basically the same;Basically, they all adopt a liftback tailgate or fastback design, and the front overhang, rear overhang, wheelbase, and L113 standards are also the same, but it is this design concept that can effectively reduce the drag coefficient. So no matter how many brands of cars have been used, other car companies have to use them;In the end, there will inevitably be homogenization of vehicle appearance, but the most important thing is the homogenization of vehicle performance, and there will also be changes in performance cheapness, and the car will gradually lose its additional attributes and return to the use of attributes because of electrification, and after this node is the beginning of car sharing.

Summary: Xiaomi Su7 is actually just one of a series of cars with a homogeneous appearance, and it is not difficult to understand why it is a bit like Porsche;Because there are not many brands that build sports high-performance four-door cars, and these car companies have been considering reducing the drag coefficient of their vehicles since the era of fuel vehicles, especially car companies like Porsche that can build sports cars. All in all, these cars are ahead of the design scheme of electric vehicles, and now electric vehicles only move the design concept of high-end cars and sink them to ordinary vehicles, so there will be a feeling of "imitation and reference".

That's it.

Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.

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