After traditional domestic brands enter the era of new energy vehicles, they are indeed at a loss in the face of the frequent emergence of sub-brands. Behind this phenomenon, it not only reflects the company's suspicion of brand strength, but also reflects the infinite desire for the new energy vehicle market. Changan Automobile has established new energy brands such as Deep Blue, Qiyuan, and AVATAR, and at the same time produces new energy vehiclesGeely Automobile has also launched new energy sub-brands such as Galaxy, Geometry, Zeekr, Jiyue, and Ruilan. It is not difficult to perceive that this kind of multi-brand layout does dazzle consumers a little.
For the enterprise itself, is this intelligent brand layout conducive to improving brand strength?Will it find a foothold in the fierce market competition?Huge investment in the face of multiple sub-brands, is it a value addition or a waste of resources?We have questions for consumers and we are looking forward to finding answers.
Emgrand L HIP has completed the practice of the intelligent layout of traditional car companies, and at the same time, it has also made certain progress in product strength and preferential strength. As an A-class car, the body size of the Emgrand L HIP is not small, and its plug-in hybrid system also shows good performance. 1.The 5-liter four-cylinder engine is equipped with a front-mounted permanent magnet synchronous motor, a ternary lithium battery, and a 3-speed DHT hybrid gearbox, which keeps the power output at 2The 0T engine is of the same standard, but the energy consumption is significantly lower. The NEDC comprehensive cruising range is 1300km, which is enough to support the competition of the product in the market, and even has a higher cost performance than some fuel vehicles. Especially under the current trend of consumption downgrade, this kind of cost performance can also win the favor of consumers. With such low consumption and high battery life, Emgrand L HIP has become a high-profile and high-profile new energy vehicle in the current market, and it has indeed given traditional car companies a surprise to enter the new energy market.
Recently, many plug-in hybrid sedans have been cutting prices, and for consumers, it is a little unreasonable for Geely Emgrand L HIP not to reduce prices. Surveying the market, we found that at the Beijing dealership, the highest discount of Emgrand L HIP reached 40,000 yuan, which has allowed consumers to obtain huge benefits in the actual cost of buying a car. For consumers, ** has dropped to less than 100,000 yuan, which is indeed eye-catching for a plug-in hybrid new energy vehicle with good performance and battery life. Moreover, if combined with the country's policy support for new energy vehicles, this preferential force is more attractive. However, it is worth mentioning that the travel version and executive version of the models purchased by large companies did not enjoy this discount, which also makes us wonder whether there are more detailed influencing factors behind the car discount.
Judging from the current market structure, new energy vehicles have become an inevitable trend in the development of the industry, and for traditional car companies, they have to be included in the plan. As Geely Automobile's new energy representative product, Emgrand L HIP has shown a certain market competitiveness in terms of product strength and preferential strength, and also provides a case worth learning from Xi intelligent brand layout of traditional car companies. However, the competition in the market will be more fierce in the future, and products, brands, and markets will face more challenges, so Emgrand L HIP must be steady and steady, and further enhance its brand and product strength in order to win more share and recognition in the market. More importantly, Emgrand L HIP also reminded consumers that new energy vehicles should not only pay attention to the first, but also pay attention to their products and technical strength, which can truly achieve low-consumption and efficient environmental protection, and hope that more new energy vehicle products will show greater market potential in the future.