The first model of Xiaomi Automobile, Xiaomi SU7, has always been the focus of attention of the industry and consumers. The car was officially unveiled on November 15 this year, which sparked widespread discussion and anticipation. However, Lei Jun, the founder of Xiaomi Auto, recently revealed some disappointing news in an interview with **: the official launch of Xiaomi Su7 will take a few months, and ** will not be too cheap, or even "a little expensive".
Lei Jun said that the Xiaomi SU7 is still undergoing various tests and certifications, and it is expected to be officially launched in the first half of 2024. He explained that the Xiaomi Su7 is a high-end smart electric vehicle with advanced technology and design, which needs to go through strict quality and safety inspections, and cannot be rushed. He also said that the launch time of Xiaomi Su7 is not too late compared with other new car-making forces, and the goal of Xiaomi Auto is to make a good car that satisfies users, not in a hurry.
As for the **aspect,Lei Jun did not give a specific number,Just said that the ** of Xiaomi Su7**"It is indeed a bit expensive", but it will not be too outrageous. He said that the positioning of Xiaomi SU7 is a medium and large sedan, and its body size, wheelbase, battery capacity, mileage, power performance, intelligent functions and other aspects have reached a very high level, so it cannot be too low. He also said that the Xiaomi Su7 will adjust according to the feedback of the market and the dynamics of competitors, but will not do business at a loss.
So, how expensive is the Xiaomi Su7 exactly?According to some previous rumors and analysis, the price of Xiaomi Su7 may be between 250,000 and 300,000 yuan, which is comparable to Tesla Model 3, BYD Han and other competing products, and is also in line with the brand positioning of Xiaomi Auto. However, this ** is not cheap, after all, Xiaomi's mobile phones and other smart products are known for their cost performance, and many consumers may expect Xiaomi cars to continue this feature and give a surprise**.
The delay and uncertainty of the launch time and ** of the Xiaomi SU7 may affect the purchase willingness and confidence of some consumers, and may also make Xiaomi Auto miss some market opportunities. However, Xiaomi Auto also has its own advantages and highlights, such as its innovation and breakthroughs in intelligence, Internet, ecology, etc., as well as its optimization and improvement in channels, services, and brands. Whether Xiaomi cars can stand out in the fierce competition remains to be tested by time and the market.