A piece of news has just come that JAC and Huawei terminals have signed a "Smart New Energy Vehicle Cooperation Agreement", which also means that JAC will join Huawei's Zhixing plan, and there are already well-known car companies such as Cialis and Chery in this plan. It is reported that the new car cooperated by Huawei and JAC may be positioned at the million-level level, and the name may be Aojie. This also makes Huawei's layout in the high-end car market more complete, while Xiaomi is facing the problem of awkward positioning. For Xiaomi, if it wants to gain a firm foothold in the fierce car market, it can neither give up the cost performance, but also not compete with Huawei.
In the future, the competition in the car market will become more and more fierce, and it is expected that Xiaomi can find its own positioning and bring better choices to consumers. A technological revolution is emerging, and Xiaomi will be an important part of this change. According to people familiar with the matter, Xiaomi is about to launch two electric vehicles, priced at around 150,000 and 250,000 respectively. Such a pricing strategy can not only meet the needs of mid-range consumers, but also pave the way for Xiaomi to launch more advanced models in the future.
For Xiaomi, now is not the time to rush into action, but to do a good job of basic skills in a down-to-earth manner to create a market advantage between 150,000 and 300,000. With the support of artificial intelligence and the Xiaomi ecosystem, Xiaomi Auto is expected to stand in the high-end market of 300,000 to 500,000 yuan, and eventually use black technology to occupy the million-dollar luxury car market. All of this is based on real technical prowess. As a technical genius Lei Jun, the author believes that Xiaomi Auto will shine in the field of smart electric vehicles.
If Xiaomi cars can truly make technological breakthroughs, then whether it is refrigerators, color TVs or other home appliances, they will stand on the platform for Xiaomi cars and win a broader market and a higher reputation. This technological revolution has begun, and Xiaomi Auto is at the forefront.