From Frisbee to Lu Chong, from City Walk to City Ride, outdoor sports travel is becoming a new lifestyle and social business card. Outdoor clothing has become a link between the industry and consumers, and assumes the heavy responsibility of promoting the prosperity of the industry, with 361° in-depth insight into industry trends and changes in consumer demand, and a new light outdoor product "Qingye Series" has been launched, breaking the limitations of time and space, exploring the beauty of the world and enjoying a healthy and lightweight life.
Insight into consumer demand, hand in hand with spokespersons to start the "light field trip".
Nowadays, outdoor sports such as hiking, frisbee, and camping have long been not exclusive to a few enthusiasts, but have gradually been recognized by the public and evolved into a new social concept and lifestyle. Affected by changes in consumer demand, the outdoor sports industry is also showing an increasingly prosperous trend. According to the "2023 Outdoor Life Trend Report" released by Xiaohongshu, China's outdoor sports show a significant trend of daily life and national development, and from January to October 2023, the daily activity of outdoor users increased by more than 100% month-on-month.
In the era of consumer-centric global management, 361° real-time perception and insight into consumer needs, starting from consumer needs, created the "Aono Series" products, breaking through the boundaries of outdoor, trend and life scenes, creating a new balance.
With the launch of the "Light Wild" series, 361° and Gong Jun, the global brand spokesperson, released a special attitude ** "Big World Light Wild Travel" to invite consumers. "Kamino Xing" is not only a description of product power, but also intended to remind users that in fact, when going out, it is okay to tap it;And "Light Wild" will also help them start from "light", measure the wilderness of life, and explore the infinite possibilities of the future.
With the blessing of science and technology, it leads the new trend of outdoor consumption
"Qingye" has been fully considered in terms of design, combined with the needs of lightweight outdoor and the characteristics and elements of mountain culture, to create a series of products with both protection and sports comfort, with technology to empower lightweight wearing, with a positive attitude to enrich daily life and dressing, to give consumers the most reassuring and comfortable outdoor sports experience.
The outer layer of "Qingye" adopts woven technology, which has the characteristics of "water-repellent, oil-proof and anti-staining", and the three-proof technology fabric is water-repellent, oil-resistant and dry stains are easy to shake off and remove, so that the clothes are kept dry and clean. The inner layer is based on the knitting process, which is both hygroscopic and quick-drying. At the same time, "Qingye" also designs elastic pants for outdoor sports, with zero-beam technology and good elastic stretchability, which reduces the constraints of outdoor sports, improves comfort and sports performance, and shuttles freely between the woods.
Its trendy splicing design is in line with the characteristics of urban and outdoor multi-scenes, allowing consumers to seamlessly transform their outfit patterns in life scenarios such as commuting and walking. The design expression of each product bursts out with upward spiritual power, and releases self-emotions with diversified outfits. At present, the "Qingye Series" has been launched simultaneously in 361° Tmall, JD.com, Douyin official *** and offline stores, and various preferential purchase activities have been launched.
Explore the wild fun, the wild travel stationBlessed with a light outdoor experience
In order to help more consumers perceive the charm of lightweight outdoor life, they can move as they like and be urban wilderness walkers. 361° created a "Yexing Station" on Chunxi Road, Chengdu, inviting consumers to check in at the store, doing "subtraction" for camping together, and immersing themselves in a more "fast" and "lighter" outdoor light camping experience.
The outdoor activities such as indoor camping and tea brewing around the stove of "Wild Walking Station" reduce the threshold of "wild travel" for urban people, meet the hierarchical and diverse needs of multiple circles, all scenes, and all ages, so that people who have lived in the city for a long time can also search for hidden "secret places" in the downtown area, and easily get the wild fun of camping.
At present, the light life represented by outdoor sports has become a new life concept and way advocated by more and more people. The release of the "Light Wild Series" is a new exploration of the outdoor field by 361°, and it is also an active attempt to reshape the concept and lifestyle of life. In the future, 361° will also rely on products to continue to innovate and express to meet the life needs of consumers, enhance their daily experience and rituals, and empower them with quality life.