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Nowadays, lax management of e-commerce platforms has led to many merchants selling branded products without authorization for improper benefits. To address unauthorized sales, we need to get to the root cause. Reasons such as lack of legal awareness,** or high cost of sales, unauthorized sales without taking a cut of the brand and being able to get all the benefits are all reasons for this phenomenon.
The following will describe in detail how to solve this problem, let's find out together
1. Reasons for unauthorized sales
In fact, if you want to solve the problem of unauthorized sales, you have to find it from the source, as long as you know why so many merchants would rather close their stores and be complained about unauthorized sales, you can solve the problem very well.
1.Lack of legal awareness: Some businesses may not understand the importance of IP protection, or deliberately ignore relevant laws and regulations.
2.Or the cost of sales is too high: Some merchants may not be able to cooperate with the brand due to the high cost of sales, and choose to sell without authorization to obtain higher profits.
3.No commission for unauthorized sales: Merchants can earn all of their revenue from unauthorized sales without sharing profits with the brand.
2. How to report unauthorized links
First of all, online price control is not a one-time thing, it requires long-term maintenance to achieve the effect you want.
1.Regular IP complaints: Brands can report unauthorized sales of stores or links to the e-commerce platform through the IP complaint channel, and request the platform to remove the relevant products.
2.Platform complaints: Brands can directly complain to the e-commerce platform about the unauthorized sales of stores, provide relevant evidence and require the platform to take measures.
3.Find a third-party price control company: The brand can entrust a third-party price control company to monitor the ** on the e-commerce platform, and promptly discover unauthorized sales of stores, and report and deal with them.
3. 3 ways for brands to effectively manage online sales of products
1.Unified product control: Brands should establish a sound product control system to ensure that all sales channels are authorized, and regularly check and update the list of authorized stores.
2.Sign a paper contract agreement online and offline: Sign a paper contract agreement with an authorized store to clarify details such as sales channels and ** to ensure that the store will not sell products without authorization.
3.Strict and uncompromising treatment of online infringement of rights and interests: Brands should take a resolute attitude towards unauthorized sales and take serious action against infringing merchants, including terminating cooperation and pursuing legal liability.
Through the above measures, brands can effectively crack down on unauthorized stores on e-commerce platforms. However, it should be noted that online price control is not a one-time thing, and it requires long-term maintenance to achieve the desired effect. At the same time, brands should maintain communication with consumers, protect their own rights and interests, and deal with the problem of unauthorized sales at low prices in accordance with laws and regulations.