With the general decline of luxury brands, BMW and Mercedes-Benz are no longer the exclusive preserve of the rich as they were twenty years ago. BMW Mercedes-Benz, which once dominated the Chinese market with 7 Series and S-class, has now entered the era of civilization, on the one hand, the current popular BMW Mercedes-Benz models have become 3 Series and 5 Series. "Low-cost" models such as the C-Class and E-Class.
On the other hand, with the improvement of people's living standards, consumers' car purchase budgets are also increasing, so now BMW, Mercedes-Benz and other luxury brand models have entered the homes of ordinary people, and many of them drive 3 series. They don't have much money in their pockets. People who drive BMWs tend to prefer handling.
If you want to be more precise, then BMW drivers are actually a group of people with more personality and more demanding handling requirements, and even after using the CLAR platform to make them more comfortable, the handling of BMW models is among the same in its class. He still has no money. Perhaps more consumers now don't think BMW's handling is that commendable.
But everyone will think that BMW models are very easy to use. This is the interpretation of why BMW management and BMW consumers love BMW today. Generally speaking, the people who drive some luxury brand flagship models are mostly bosses. Being able to afford a luxury car at least shows that they are rich or have been rich.
Of course, some bosses may have negative equity and may have tens of millions of debts. , but still driving a Rolls-Royce. That's why sometimes you drive a car based not on wealth, but on status, and more importantly, on your own consumption philosophy. Even though he is currently in negative equity, others are bullish on his abilities and the potential for a comeback.
In addition, there are people who have millions of assets (several houses) but have not yet bought a car, not because they don't want to buy it, but because they don't think it's necessary to buy a luxury car or because I don't want to buy it. There is no need for a car at all. In addition, in terms of car maintenance costs, it is compared with luxury brands and ordinary brands in the same price range.
In fact, there is not much difference in car maintenance costs, and the annual car maintenance cost is thousands of yuan higher for the same mileage. But luxury cars are luxurious because of the fact that their parts and repair services are more expensive. As long as you don't repair the car and don't change the parts, it's not much different. Mercedes-Benz and BMW represent "face" in the eyes of many people.
The less money some people have, the more they like to beat others and make themselves fat. Although they are not doing well, for the sake of face, they still want to take out a loan to buy a so-called luxury car, but what is the use of this?At the management level. Most of the middle and senior managers of the company like to drive Mercedes-Benz and BMW. On the one hand, ** is acceptable, but on the other hand, the quality is relatively high.
Reception of customers. Frankly, better than driving. Let's take the van to pick up the customer. In China, Mercedes-Benz and BMW have already planted the seeds of "luxury cars" in the hearts of consumers. There is a saying: I'd rather cry in a BMW than laugh in the back seat of a bike. It is a direct reflection of the status of BMW cars.
If a family could drive a BMW or Mercedes-Benz more than 10 years ago, it must be a rich person in the eyes of others. Street parking will attract a lot of people. However, with the improvement of living standards, BMW and Mercedes-Benz luxury cars are no longer synonymous with "rich", but have become tools for the poor to maintain "face".
In conclusion, it is very superficial to measure a person's quality of life by a car, and some people drive luxury cars on the surface, but behind the scenes they live a simple life and slowly pay off their loans. There are also people who drive only a regular car and have a lot of priceless antiques at home. If you cherish your car, it is a symbol of face and a motivation to struggle. At first glance, it's just a means of transportation.
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