Streaming giant Netflix recently released its biggest data to date, confirming the popularity of Korean dramas around the world. According to reports, the Korean drama "Dark Glory" starring Song Hye Kyo was broadcast on December 30 last year, and ended with 6The cumulative ** time of 22.8 billion hours ranked third in the ratings in the first half of this year. In the top 10 ratings, Dark Glory is the only non-English language series.
Netflix first made this data public yesterday in its comprehensive report, What We Have: Netflix User Engagement Report, which will be released twice a year from now on. The report covers 1. , which accounted for 99% of Netflix content in the first half of the yearViewership information for 80,000 programs. The highest rated is "Night Detective", with a viewing time of about 800 million hours.
However, Netflix warns that the data doesn't tell the whole story. Global issuance has advantages over regional issuance, and uptime also affects the ** model. "Netflix's success comes in all shapes and sizes, and it doesn't just depend on time," the company said. "We've had very successful movies and TV shows, no matter how long or short they've been. The key is whether a movie or TV series can impress the audience, and the relationship between the size of the audience and the economic benefits of the title. ”
Meanwhile, Netflix said it was releasing the data now to increase "transparency," but it was unclear what the real reason behind the shift was. At the same time as the release of viewership figures, the global streaming giant is raising subscription fees and banning account sharing.
The performance of Chinese TV series on Netflix can be said to be excellent. In recent years, Netflix has made great efforts to deploy Chinese-language content, purchasing a number of Chinese-language dramas and documentaries, including a number of high-quality dramas such as "Chasing the Murderer in the White Night", "The Legend of Chu Qiao", "Who is the Victim", "The Beginning of the Lights", as well as documentaries such as "Flavor Origin". After these works were launched on Netflix, they gained a good reputation and attention.
In particular, the TV series "The Beginning" has performed eye-catching on Netflix and has been loved and praised by a large number of audiences. Netizens commented that "the beginning of going abroad, the output of pressure cooker culture", "excellent dramas are about to be seen by the world", "more and more people are falling into the fear of being dominated by Aunt Pot", "As a fan of "The Beginning", I am proud of it", "The beginning is really hot!".This drama deserves to be seen by more people."
These performances also demonstrate Netflix's emphasis on Chinese-language content and the growing influence of Chinese-language titles in the international market. It is foreseeable that in the future, Netflix will continue to increase its investment in Chinese content, and excellent Chinese dramas will also gain more attention and recognition in the international market.