On December 16, the company announced the removal of Sun Dongxu as executive director and CEO, and Yu Minhong as CEO. This decision stirred up the most waves, and it continued the dispute over the previous "small composition" incident.
Looking back on the "Jilin Trip", a comment about the production of "Little Composition" became the fuse, which aroused the anger of Dong Yuhui's fans. Fans believe that this is a betrayal of Dong Yuhui, and in response, Sun Dongxu made a series of remarks in the live broadcast, including revealing Dong Yuhui's salary, which further deepened the controversy. Dong Yuhui responded through social **, proving that he has a serious attitude towards every "small composition", and at the same time clearly opposes the fan circle culture.
* At the time of the commotion, Yu Minhong issued a ** statement criticizing He Sun Dongxu's remarks and firmly stated that Dongfang Selection is not a representative of fan circle culture. According to the news, Yu Minhong faced a choice between "protecting CEO Sun Dongxu or anchor Dong Yuhui", which plunged the company into a storm of high-level power games. At this critical moment, Dongfang Selection released a brand day promotional poster, but what is striking is that Dong Yuhui did not appear in it, causing more concern.
With the heating up, the number of fans of the company has decreased significantly, and the market's attention to Dong Yuhui's future has gradually heated up. There are rumors that JD.com plans to poach Dong Yuhui, although the latter has denied any talk of being in contact with any company. On the other hand, Luo Yonghao expressed his willingness to support Dong Yuhui's entrepreneurship and find a new direction for his development. The overall incident is a serious fan crisis for Dongfang Selection, and the company decided to temporarily suspend the broadcast for deep reflection.
In general, the turmoil within the Oriental Selection Company continues, and the turmoil caused by the transfer of high-level personnel has involved the company's core values. Dong Yuhui's future has become the focus of market attention, and the decline in the number of fans of the company also shows that the turmoil has dealt a heavy blow to the company's image. At this critical moment, Dongfang Selection chose to temporarily suspend the broadcast, conveying a humble and reflective attitude to the public. However, the future development direction of the company is still a mystery, and whether Dong Yuhui will leave has also become the focus of concern of many followers.