Many sellers think that the low unit price products are too volume, and they can't roll up the powerful players, so they choose to enter the high unit price subcategory, and when they enter, they find that the advertising bidding is so high that they can't accept it, and the conversion is very poor, and then they have been struggling.
First of all, the low unit price product has a low overall input cost, which is suitable for entrepreneurial novice sellers and small sellers. After all, the cost is low, the turnover is fast, and the overall capital turnover rate is very high, so the funds required can be reduced by more than half.
Low unit price products are often products with strong rigid demand and single functions. The update and iteration of the product is slow, and if the quality of the product can be controlled well, it will be sold for five or eight years, and the problem is really not big. This can extend the life cycle of the entire product and the profitability cycle of the entire product.
There is no off-season all year round, and products that can be sold all year round, even in the off-season, will not be too light, and in the peak season, the order volume can also be doubled or two. Then, the stocking plan of the product is easy to do, and it will not lead to the product passing the best selling season due to the problem of logistics timeliness, resulting in unsalable.
The choice of low unit price products is based on choosing a market segment with large demand and small competition, a market segment with low CPC and high conversion rate. There must be such a prerequisite, the product order volume is high, the natural flow is large, and the proportion of natural orders is large. The product will not rely too much on advertising orders, so the advertising section of the product can greatly save the advertising budget.
Often the most terrible thing is to choose a low unit price product, but also to choose a market segment with small demand and high CPC, then the probability of success of the product is very low!
For example, with the same advertising budget of $50 per day, the advertising bid is also $1, and after product A is on the shelves, more than 10 or 20 orders can be placed every day, of which organic orders account for 10 orders.
After product B is put on the shelves, it can place five orders a day, and there is not a single organic order, all of which are advertising orders.
So, which product will be easier to build?Product A or Product B?
This must be easy to build product A, after all, the natural flow is large, the proportion of natural orders is large, and the performance of such a product shows that the product is very easy to maintain in the later stage. In other words, the entire ad auction can be reduced very quickly, and the advertising budget can be reduced very quickly.
Low unit price products, strong rigid demand, single function, extremely high repurchase rate, advertising up, high conversion rate. The conversion of listing can be increased quickly, so you can save a lot of advertising costs.
There are several ways to get a score:
1. Find intermediaries or service providers: Some service providers may have a large number of foreign evaluators, but the service providers are mixed, and the quality of the accounts is uneven.
2: The real person evaluation account is uneven, the current market situation is that the real person account does not choose the product, malicious refund, the product is difficult to send out, the review is not timely, the use of black card orders leads to store abnormalities, through software or script automatic registration and browsing orders, the risk of the account being controlled by risk is very large, and it can no longer be used.
Three: Self-support number evaluation is relatively controllable way, through the construction of foreign servers and IP to achieve their own registration, number maintenance, order pure manual operationThe advantages are manifested in several aspects:
1. Time and quality are better controllable, and can be arranged freely.
2. The cost is lower, the cost of registering an account is a few dollars, which can be used for a long time, and it is more cost-effective than paying high commissions.
3. Control the time and quantity of the evaluation by yourself, and you can make up the order anytime and anywhere.
4. Don't worry about being maliciously refunded or using a black card to place an order.
The quality of the self-raised account is relatively controllable, and the IP used is also a pure IP, and it will not be ordered in large quantities, let alone duplicate resources. I know that many sellers and studios now basically have their own evaluation teams to cooperate with the operation.
Based on the above suggestions, you must start to set up your own number maintenance team and raise an evaluation number for backup, which may reduce some costs and make the assessment more controllable. The benevolent see the benevolent, and the wise see the wise.
I will share it here today, I hope it will be helpful for you to pay attention to the technical consultant of Brother Cao's evaluation, and you can learn more about the relevant knowledge of the self-raising number evaluation supplement.