The transformation of mom-and-pop stores into convenience stores pays attention to data support, rather than changing them as soon as they pat their heads, and the indiscriminate transformation will only increase the operating burden and fail to achieve the desired effect.
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1. Ranking of business districts suitable for transformation: office buildings, urban village stores, community stores, school stores, as for closed types of stores such as scenic spots and factories are hard to find.
The more young people in the business district, the better the transformation effect, not to say that the stores in the aging business district cannot be transformed, but to consider the rent, manpower, business model and other aspects.
2. The closer the store is to the direction of the business district, the better.
For example, for an office store, the office building has three entrances to ABC, but the subway station or parking lot is closer to Entrance A, and it takes a detour to Entrance C, so Entrance A is on the crowd line, which is more suitable for transformation into a convenience store.
Regarding the circulation of the business district, it is necessary for convenience store owners to walk more and see more during peak hours to collect the walking paths of most users in the business district.
3. Calculate the best volume and estimate the turnover.
It is necessary to measure the amount of ** and conversion rate in front of the store in different time periods, and you can also estimate the average daily turnover after the transformation.
The segmented statistical method is adopted, and the time period with the highest amount is taken.
The first session is from 7 a.m. to 9 a.m.
The second session is from 11 a.m. to 1 p.m.
The third period is from 5 p.m. to 7 p.m.
The fourth period is from 9 p.m. to 11 p.m.
For example, if the number of people passing through the store is 3,000 and the capture rate is 10%, the number of customers entering the store is 300. The purchase rate of convenience stores is generally 70%, and the actual consumption ** of 210 people is obtained, which is multiplied by the average customer order price of 15 yuan to calculate the estimated daily turnover of 3150 yuan.
4. Statistics of the original sales volume of the store.
Statistics of the store's past sales of TOP10 and unsalable products can analyze what the structure of the existing customer group is, which is conducive to the product change after the transformation, but cigarettes are not included in this statistics.
5. The area of the old store is not recommended to be too large, 60-100 square meters is more suitable, if the store is too large, you can choose to divide and sublease.