Netcom commented920,000 units, an increase of 84% year-on-year, this is the 2023 report card handed over by BAIC New Energy. Among them, the Jihu brand sold 30,016 vehicles throughout the year, a year-on-year increase of 138%;The annual sales volume of Beijing brand trams was 62,156 units, a year-on-year increase of 66%.
At the end of the year and the beginning of the year, it is time for major car companies to make year-end summaries. Looking back on 2023, from the beginning of the new energy vehicle to take the lead in the first battle, and then to the fuel vehicle "lifting the table", China's auto market is moving forward and ushering in a new peak, and the annual car sales are expected to stand at a high point of 30 million units, a year-on-year increase of about 117%；Among them, the annual sales of new energy vehicles are expected to reach 9.4 million, an increase of 36 compared with last year5%。
It can be seen that BAIC BJEV's sales growth rate in 2023 is far outperforming**, and behind the 84% growth rate, it also reflects that BAIC BJEV has achieved initial results in 2023 in practicing the concept of "scenario-based car manufacturing".
As an important high-end brand under BAIC New Energy, ARCFOX Automobile has become a new growth point in 2023, with the blessing of new cars such as ARCFOX Alpha S, Alpha T Forest Edition, ARCFOX Koala and ARCFOX Alpha T5, giving outstanding sales growth of 138% year-on-year.
In terms of products, at present, in the product lineup of ARCFOX Motors, the sales performance of ARCFOX Alpha S and ARCFOX Koala is more prominent, and the two cars together account for more than 80% of the overall sales of ARCFOX Motors.
It is worth mentioning that as the first new energy vehicle giant to cooperate with Huawei in China, BAIC New Energy announced in August this year that it would cooperate with Huawei to build new cars on the basis of the existing strategic cooperation. The first model is positioned as a high-end intelligent pure electric sedan. According to insiders, this car will be built on the newly upgraded BE22 platform of BAIC New Energy and put into production in the high-end intelligent ecological factory of BAIC New Energy.
The cooperation between the two sides is progressing rapidly. Recently, the 1865 trademark announcement of the Trademark Office of the State Intellectual Property Office shows that Huawei Technologies has recently transferred a number of "stelato" trademarks to BAIC New Energy Automobile Co., Ltd. A person close to BAIC New Energy pointed out: "It's like AITO and LUXEED corresponding to the world of questions and intelligenceSTELATO is the English name of the Huawei and BAIC Zhixuan brands. A prototype of Huawei's cooperation with BAIC Smart Mode has been released, which is positioned as a medium and large pure electric car, and is expected to be released in the first half of 2024
This blockbuster new car cooperated by BAIC New Energy and Huawei is also expected to become a dark horse in the domestic new energy vehicle market in 2024.
Jihu Koala is a new attempt of BAIC New Energy's "scenario-based car manufacturing", focusing on the intelligent parent-child segmentation track and aiming at the travel needs of mothers. After the car was launched at the end of September, sales remained at around 1,500 units for a while.
In terms of channels, by the end of 2023, JiHu JiHu will operate 279 stores, of which the number of directly operated stores will increase to 33. According to the planning of JiHu Auto, by 2025, the marketing and service network of JiHu will reach more than 380 outlets, covering more than 100 cities.
In terms of charging infrastructure, according to the latest data, JiHu Motors has shared 550,000 high-quality charging piles with 14 leading charging operators, built 33 exclusive supercharging stations, and opened up the Shell and Xiaoju supercharging networksARCFOX Alpha T and Alpha S models are also compatible with Tesla's charging network, with access to more than 660,000 public charging piles, covering more than 330 cities.
Looking to the future, JiHu said that it will continue to take the concept of "scenario-based car manufacturing" and launch seven new vehicles this year and next, realizing a complete transformation of product strategy from competitive product benchmarking to scenario-based application.
According to insiders, in 2024, Jihu Automobile will focus on the 17-250,000 yuan market through N5 series models such as Jihu Alpha T5 to maximize salesIn addition, ARCFOX will also focus on the 25-300,000 yuan market through the N6 series to consolidate its market share and establish a brand image.
And finally:
In the fiercely competitive Chinese new energy vehicle market, BAIC BJEV, as the earliest entrant, has shown a more flexible competitive posture after entering 2023, announcing the initial results of its brand and product strategy adjustment with a year-on-year growth of more than 80%.
Facing 2024, the ARCFOX Alpha T5, which will be launched in December 2023, will begin to make efforts in the terminal after completing the ramp-up of production capacity, and this car is expected to become a new sales growth point for BAIC New Energy. At the same time, the new pure electric smart car in cooperation with Huawei Zhixuan is even more eye-catching.
In addition, BAIC BJEV has long had in-depth cooperation with CATL in the field of power batteries. Entering 2024, with the blessing of Huawei and CATL, relying on BAIC Group's 65 years of car manufacturing heritage and 14 years of development experience in the new energy field, BAIC New Energy and Jihu Automobile are expected to usher in a new peak of development, and we will continue to pay attention to this.
Photo: Netcom Wei Wei).