In the field of e-commerce, continuous innovation of marketing strategies is the key to the sustainable development of enterprises. In recent years, a marketing model called "queuing dividends" has gradually emerged and has become a new way for e-commerce companies to seek after. This article will introduce in detail the gameplay, advantages and applicable scenarios of the queuing dividend model, in order to provide some useful references for e-commerce. 
1. The core idea of the queuing dividend model is to let consumers become partners of merchants in the shopping process and share the profits of merchants. The specific gameplay is as follows: when consumers buy goods or services, they get the corresponding queuing dividend rights.
When the sales volume of the goods or services reaches a certain amount, consumers can receive corresponding dividend income.
Dividends can be used to offset purchases, redeem gifts, or participate in other promotions.
2. The advantages of the queuing dividend model improve consumer loyalty: through the queuing dividend model, consumers can not only obtain goods or services in the shopping process, but also obtain additional income, thus generating a strong sense of belonging and loyalty.
Increase merchant revenue: The queuing dividend model can expand the sales volume of products and the coverage of services, increase market share, and thus bring more profits to merchants.
Innovative marketing strategy: The queuing dividend model is an innovative marketing strategy that can bring merchants a differentiated competitive advantage and attract more consumers to participate in the event.
3. Give examples.
1. The platform can set up activities for three users to be free of orders at the same time: according to the order of order completion, user A, user B and user C, these three users start to free orders 2, the platform takes out 40% of the order amount as a reward for order queuing for issuanceExample: User D completes an order of 600 yuan in the activity, then the platform will take out 240 yuan to distribute an average of 240 yuan to users A, B, and C who are exempting orders, and each person gets a free order reward of 60 yuan 3. When the order amount is not enough to issue to the users who are exempting orders, It will flow into the bonus pool and wait to participate in the next free order: if user E completes an order of 1,000 yuan in the activity, the platform will take out 400 yuan and distribute it to users A, B, and C who are exempting orders, and each person will get 13333 yuan free order reward, there is still 001 yuan will flow into the bonus pool to participate in the next free order
4. The platform sets the recommendation reward as 20% of the order amount, and the user with the referrer will be issued the recommendation reward according to the normal distribution of the original relationship chainExample: user f has a referrer, and completes an order of 200 yuan in the activity, the platform will take out 40 yuan to send the recommender of user f 5, the platform sets up a user without a referrer, and the recommendation reward will be equally distributed to the user who is free of ordersExample: user g has no referrer, and completes an order of 300 yuan in the activity, The platform will take out a recommendation reward of 60 yuan and distribute it to users who are exempting orders
Benefits of the Queue Dividend Model to Consumers to Obtain Additional Benefits: When consumers purchase goods or services, they can obtain additional benefits through the queue dividend model, which is equivalent to obtaining additional discounts or discounts during the shopping process.
Enhance a sense of belonging and loyalty: Through the queuing and dividend model, consumers can feel that they are a partner of the merchant in the shopping process, thus generating a strong sense of belonging and loyalty. In this model, consumers will not only actively purchase goods or services, but also actively promote the merchant's brand and products, bringing more potential customers to the merchant.
Expand the range of product choices: Merchants can expand the sales volume of products and the coverage of services through the queuing dividend model, so as to provide consumers with more choices.
3. The applicable scenario of the queuing dividend model is online: merchants can set up queuing dividend activities in **Shang** to attract consumers to buy goods. For example, if you purchase a designated product within **, you can get the corresponding queuing dividend rights.
Gift packages: Merchants can launch gift packages with multiple products and set up queue dividends to attract consumers to buy. For example, when the purchase of a gift package reaches a certain amount, consumers can get the corresponding dividend income.
Offline cross-industry alliances: Merchants can cooperate with merchants in other industries to jointly launch queuing dividend activities to expand market coverage. For example, it cooperates with merchants in catering, entertainment and other industries to launch joint queuing dividend activities to attract more consumers to participate.
Shared stores: Merchants can set up queuing dividend activities in shared stores to attract consumers to purchase goods or services. For example, if you purchase designated goods or services in a shared store, you can get the corresponding queuing bonus rights. When the sales volume of the goods or services reaches a certain amount, consumers can receive corresponding dividend income.
Freely combined products: Merchants can launch freely combined products and set up queue bonus activities to attract consumers to buy. For example, consumers can choose their favorite products to buy together and get the corresponding queue dividends. When the sales volume of the portfolio reaches a certain amount, consumers can receive corresponding dividend income.
Fourth, as an innovative marketing strategy, the queuing dividend model has brought new opportunities and challenges to e-commerce. Through the rational use of this model, more consumers can be attracted to participate in the activity, improve consumer loyalty and purchase intention, and bring more profits and market opportunities to merchants. At the same time, merchants also need to constantly innovate and improve this model to adapt to market changes and meet the needs of consumers, and inject new vitality into the development of the e-commerce industry.