The former Internet celebrity** suddenly announced the cessation of operations in the Chinese market.
Recently, Chunyu Papa Recipe's official *** issued a store closure announcement, saying that the Papa Recipe store will stop selling operations on December 31, 2023, but consumers do not need to worry about unfinished products and services, and the official said that after the cessation of operation, it will still continue to provide product consultation and after-sales service for the products purchased by consumers in accordance with the platform rules.
A number of *** posted a notice of suspension at the end of the year.
The reporter from Nandu entered Chunyu's Tmall*** and saw that the homepage had displayed the same "Notice on the Cessation of Operation of the Papa Recipe Brand in China" as the official ***, but the homepage of the store is still going on as usual.
The customer service told the reporter that any after-sales problems after December 31 can still be solved by consulting them. At the same time, the customer service of the Tmall store, as the first business, also said: "The long-term cooperation between Paparecipe Chunyu and us is about to come to a successful end, and it is unknown whether there will be other connections in the future." ”
As for when the after-sales service will expire after the brand stops operating, the customer service told the reporter that it has not received a notice for the time being. At the same time, the official *** of Douyin and Kuaishou also posted the notice. It is reported that Chunyu's offline channels in China have also stopped supplying.
Nandu reporter saw on the official website of Chunyu's brand Shenmei Group that the current brand name of Chunyu is still in the list of brands listed by the group, and Shenmei Group won the right to Chunyu in the Chinese market in 2014, and in 2021, the group established its own domestic brands through Hangzhou Shenmei brand management Dongguan Branch: Kouy and DrDH, the latter has gradually become a new brand that has attracted much attention in the domestic skin care track in recent years. At the same time, the company has also introduced a number of imported brands: TCONE, HINTIP, HONEYZIP, DEEOM, and TheBOIBOY, which are involved in makeup, skin care and care categories, and has established a live broadcast company.
It is reported that Chunyu's honey hydration** was once a popular product, and the brand has also opened up its popularity in the Chinese market because of this single product.
After the news that Chunyu stopped operating in the Chinese market, many netizens left messages saying that Chunyu was very popular when they were in college, and many girls had a piece of it, and said that the brand's iconic "honey jar" packaging can be described as "the tears of the times".
According to public data, Chunyu sold 100 million pieces in 2016**, of which 90% of sales were contributed by the Chinese market. It is worth mentioning that just last year, public information also showed that its classic honey** became the first place in Tmall International** sales.
The smash hit Spring Rain Honey**.
The decline of Korean makeup is obvious.
Still not giving up on the Chinese market.
However, it is undeniable that in recent years, with the rise of domestic products and the comeback of international brands in Europe and the United States, coupled with the follow-up impact of the "Korean Restriction Order" in Chinese mainland in 2016, the once popular Korean beauty brands have long been left behind. Taking the 2023 Double 11 Tmall Beauty Industry Sales TOP20 list as an example, domestic brands and European and American brands have become the main force on the list, while a very small number of Japanese brands have entered the list, and Korean brands are nowhere to be seen.
In 2021, Amorepacific's makeup brand etude house closed all offline stores in Chinese mainland, and innisfree, which belongs to the same parent company, was rumored to have "withdrawn stores" in the Chinese market on a large scale in 2022 due to poor sales performance.
In a similar situation, the oft-mentioned Korean cosmetics brand The Face Shop, whose Shanghai office was deregistered in early 2023 means that all 39 of the brand's companies in China have been deregistered, and the brand's single-brand stores were closed in China as early as 2018.
Reported earlier
A well-known beauty is rumored to have closed all stores in China!It was all the rage.
The impact of the epidemic has exacerbated the decline of Korean beauty in the Chinese market.
According to the analysis of the South Korean Food and Drug Safety Department, in 2022, the tightening of China's cosmetics import controls and other measures during the new crown epidemic led to a year-on-year decrease of 26% in the export of Korean cosmetics to China, and more Korean cosmetics were transferred to Vietnam, Thailand and the Philippines, and its first export to the Philippines rose by 44% year-on-year4%。
At the same time, the market share data of beauty brands compiled by the DT Research Institute shows that from 2016 to 2022, the market share of the top five domestic brands has increased from 95% to 15%.
According to statistics from the Korea Health Industry Promotion Agency, in the first quarter of 2023, the export value of Korean cosmetics to China reached 6At $4.4 billion, China is still the largest market for Korean cosmetics, but it fell 20 percent year-on-year8%。
Although the decline of Korean cosmetics is obvious, the brand side is obviously not so easy to give up.
Regarding the suspension of the operation of the Chinese market by Chunyu, there are voices in the industry that the suspension of the operation of Chunyu ** by Shenmei Group may not mean that the brand has completely withdrawn from the Chinese market, and Chunyu may also change to independent operation or change the Chinese ** business.
Earlier, Korean media reported that Amorepacific's insiders also said that they would not give up on the Chinese market, which will remain a key market for their cosmetics business in the next few years.
For Chunyu**, the operation of the Chinese market was stopped.
Netizens have different opinions.
Some people say they used it many years ago.
In 18 years, this brand has become popular.
Some people find it easy to use.
Some people find it difficult to use.
It was expressed. Domestic products have risen.
Korean cosmetics have been eliminated from the market.
Have you ever used Spring Rain**?
Do you have Korean makeup in your beauty brand?
*: Nandusz, editor: Zhang Panmei, n** report.