Since the opening of the first offline store in April 2020, in just 3 years, the number of good special stores nationwide has exceeded 700, becoming a "retail Internet celebrity".
The rapid rise of good deals is not accidental. Looking back on its development history, the special timing, unique business strategy and innovative procurement model have provided strong support for the rapid expansion of Haoteo.
At the beginning of 2020, the domestic retail industry was affected by the epidemic. The changes in the general environment provide development opportunities for good sales. On the one hand, the overstocked inventory allows the good sale to purchase at a very low price, reducing costs and providing favorable conditions for its rapid expansion. On the other hand, the instability of future income has prompted consumers to be more inclined to buy discount products, and the positioning of Good Sale is just in line with the consumption psychology of the public seeking low prices and discounts at that time.
In terms of goods, Good Sale mainly sells big-name food products and a mix of down-to-earth niche brands. The location is often located in the interior of a popular shopping mall or park, and the low-cost strategy attracts a large number of customers. Many of the store's well-known brands of expiring food are placed on the shelves and sold at significantly lower than the market price. This seemingly unintentional placement is actually a business strategy for good sales. Through the strategy of selling big-name expiring food products at low prices, the good sale attracts a large number of customers, and uses these customers to sell niche brand products, so as to achieve an overall profit increase.
Some of the customers attracted by the good sale use of big-name expiring food have been converted into members of the brand, which has ensured customer retention to a certain extent.
When it comes to procurement, Good Sale has unique considerations. The unstable supply is a pain point in the expiring food industry, so the good sale pays more attention to the completeness of the category rather than the specific SKU to mitigate the negative impact of the unfixed single product. At the same time, Haoteo also uses the AI algorithm system to estimate sales and dynamic sales rate, and adopts the model of "small batch fast running" to reduce inventory risk.
Overall, the rise of Good Sale stems from its business model and market strategy, as well as its deep understanding and satisfaction of consumer needs. In the future, Good Sale will also provide consumers with more high-quality, low-cost goods, and continue to explore and innovate to adapt to the changing market environment.