Recently, BYD, China's new energy vehicle leader, has once again become a topic that detonates the European market. The reason is an article by Deutsche Welle titled "Austria ** wants to buy a Chinese car, is it a blessing or a curse?".The report revealed that after strict selection, Austria handed over the purchase intention of official cars to BYD.
Unexpectedly, after this news came out, it caused an uproar. Some pointed out that Austrian procurement should adhere to localism, and orders should be given to European-made cars, while others pointed out that Chinese-made cars are a "sweatshop" model, so they should not be allowed to enter Europe for saleBut some people also retort that Europe should not protect the local auto industry with protectionism, and there should be no xenophobia in the purchase of cars.
But almost all arguments affirm one thing: the quality of China's own brand cars is not inferior to that of local European brands, among which the quality of BYD cars is even better, absolutely competent for official cars, and it is very economical, more environmentally friendly and energy-saving.
China's leading position in the field of new energy vehicles is beyond doubt. At present, Chinese manufacturers have controlled 2 3 shares of the EV battery market. According to the International Energy Agency's Global EV Outlook 2023 released in the first half of 2023, China, Europe and the U.S. dominate global sales, with China accounting for 60% of global EV sales. In the Southeast Asian, South American and Australian markets, China's new energy vehicles have been singing all the way overseas.
At the beginning of 2023, China's new energy vehicle BYD entered the European market, which attracted widespread attention abroad. The local mainstream TV station DW Deutsche Welle and well-known German cars** tested the BYD ATTO3 and gave it wide praise.
In 2022, the ATTO 3 obtained the EU's Euro NCAP five-star safety certification, and in 2023, the other four models have also obtained the five-star safety certification, becoming the brand with the most five-star certifications in Europe in 2023.
And these five models because of the trendy design elements, highly intelligent, excellent performance, and very cost-effective, so that European consumers feel refreshed, many car magazines and evaluation agencies have given a high recommendation level.
It won a total of 6 awards in Europe, among them, BYD ATTO 3 (domestic yuan plus) won the silver award for the best electric car in France 2023 Auto Moto, and BYD Dolphin (domestic dolphin) won the 2024 Europe's best car to buy.
At the same time, in Australia, which has a developed economy and a culture in the same vein as Europe, BYD ATTO 3, Dolphin and Seal have also obtained ANCAP five-star safety certification, and have also obtained excellent sales figures. The excellent sales volume and five-star safety performance in the Australian market have been transmitted to the European market, which has further promoted and consolidated the quality and market reputation of the BYD brand.
BYD's domestic and foreign sales figures have also attracted the attention of international car consumers. BYD Auto sold more than 300,000 units in November this year, and its annual sales will reach 3 million units, becoming China's No. 1 car brand in annual sales.
In addition, the export volume of passenger cars in November also exceeded 30,000 units, and the cumulative export volume this year has exceeded 200,000 units, and has entered 58 countries and regions such as Germany, Japan, France, Brazil, and Australia, among which Thailand and Brazil have successively won the sales championship in the new energy vehicle market.
Behind the rising sales, in addition to cost performance, more important is BYD's many pioneering technologies, which have become an important factor to impress consumers from all walks of life, including blade batteries, Yunyuan system, DM-i super hybrid technology, and e-platform 30 etc. These technologies can provide upgrades in comfort, safety, energy saving, driving feeling and other aspects, and can meet the needs of multiple scenarios such as rental, home and commercial use.
In fact, BYD is not only a Chinese car brand, but now it is also becoming a multinational brand, just the internationalization of the sales network, but also the internationalization of the production chain.
In March this year, BYD announced the establishment of its first overseas passenger car production base in Rayong, Thailand, to produce new energy models** in Thailand for the Southeast Asian market. In July this year, BYD announced in the northeastern Brazilian city of El Salvador that it would build a large-scale production complex consisting of three factories in the nearby city of Camasari to produce electric vehicles and process lithium iron phosphate batteries.
As an important market territory, Europe is also one of BYD's core markets, and localized manufacturing in the European market is also an indispensable part. After two years of market investigation, on December 22, BYD announced the construction of a new energy passenger vehicle production base in Hungary, with the advantages of BYD's entire industry chain, committed to helping the local area build a green ecosystem, integrate into the European market in a way closer to the consumer market, and serve European consumers.