Dear friends: Every day, I am immersed in the mountains of private messages in the background of Baijiahao, each of which carries the reader's confusion and confusion. They claim to have no special skills and feel helpless when it comes to building their personal brand. However, I really want to tell you, friends, that opportunities are not as far away as you think. It is hidden in our daily lives, waiting to be explored and discovered. 
Let me tell you a true story, a story about the Lanrui staff.
Lan Ruiyuan, a girl with only a junior high school education, has a strong accent in her Mandarin. However, in a certain hand, she became an Internet celebrity who taught others how to use Excel. She never gets involved in complex function formulas, but only focuses on the basics, how to turn it on, which key to press, the first step, the second step, and so on, the steps that beginners need to know. is such a simple teaching, so that she has gained 1.87 million fans in a certain hand, with an annual income of nearly one million. This is the data I saw a year ago, and she may be even stronger now.
The success of Lanrui is not accidental. She chose the right field for her, and taught it to those who were at a similar level to her and who were eager to learn basic Excel knowledge. She never expects to teach Excel to advanced users who are already familiar with Excel, because she understands her position. The ** she made is accurately pushed to those who need it through the platform's recommendation system. In this way, she went to success step by step. Dear friends, the example of Mr. Lanrui may shed some light on you. Each of us has our own talent, that love and expertise. It may not be conspicuous, it may be buried in the bottom of our hearts, but as long as we look for it with our hearts and dig it, it must be there waiting for us to discover. Don't forget, opportunities are always reserved for those who are prepared. Believe in yourself, and you will definitely find that light that belongs to you.
Even if you are an ordinary person and do not have dazzling academic qualifications, appearance, or resources, as long as you have determination and perseverance, you can also monetize your traffic by building a personal IP. Just like an inconspicuous grass, as long as it has tenacious vitality, it can also break through the soil in the cracks of the stone and bloom a piece of green of its own. As long as you find a career that you love and are good at, stick to it, and keep working hard, just like a knife on a whetstone, it will eventually be sharpened if it withstands thousands of tempers.
In this process, you need to learn how to build a personal IP, how to attract traffic, and how to monetize. It takes a certain amount of knowledge and skill, but as long as you are willing to learn and practice, you will be able to succeed. Remember, the secret of success lies in perseverance and hard work, as long as you persevere, one day you will reap full fruits. Create your own IP