Approaching the end of the year, it is the winter vacation enrollment season of training institutions, whether it is new expansion or renewal, it will seize this time node to carry out activity publicity. If you want to stay one step ahead of others and lock in the source of winter vacation students, you must seize Christmas, an important theme holiday event, online and offline activities, and both pronged.
With the use of palm enrollment, you can quickly plan Christmas activities, program planning - art - release, three minutes to complete, and then with a concise and powerful copy to send to the circle of friends, in the form of circle of friends fission of the lowest cost of the extension of customers.
Organize Santa's gift-giving activities offline, and institutions can create surprises for children through this activity.
The first step is to communicate with parents
The agency told parents that we really have Santa Claus who will give Christmas presents to his children!
1. Let parents prepare gifts according to their children's preferences, and the school does not provide them.
2. Ask parents to write a letter to their children and print it out when the time comes, so as to prevent children from reading the parents' handwriting. Parents can write words of encouragement or what they want to say to their children, and then have Santa Claus deliver gifts and letters to their children on the day of Christmas.
The reasons for convincing parents are as follows:
We all know that parents tell their children bitterly that you have to study, you have to study hard!Basically, it's not easy to make.
Because you have made great progress in your studies recently, I will give you a gift today, "Santa Claus gives the child such an encouragement, do you say that the child will love to learn more?".
Therefore, this activity not only protects the child's innocence but also plays a positive guiding role, and parents are definitely very willing to participate.
Step 2: Activity Fees
Because someone needs to dress up as Santa Claus, this step requires a cost, and it can be charged more than a dozen yuan. The agency contacted the staff working at Meituan's takeaway and asked them to give him a few yuan at a time.
Then let him dress up as Santa Claus, and the agency uses the remaining money to buy some Santa clothes, so the whole process is cost-free!And at the same time to achieve very good results!
Step 3: Participants
1. First of all, the parents of the old students, and then take the initiative to ask the parents of the old students to promote the link, help the publicity activities, the activities do not have any traces of promoting the school curriculum, it is purely a public welfare activity, and the physical and mental development of the child is particularly good, the parents are also very happy to publicize.
2. This activity can be initiated together through cross-industry cooperation to achieve resource return. For example, you can work with playgrounds.
3. The strange parent customers accumulated by the school in the early stage must take advantage of this key breakthrough if they did not come to the trial class.
Through this activity, parents will feel that the institution is really engaged in education, not a businessman who puts pure interests first, and will have a very strong satisfaction and trust in the institution!It is difficult to steal potential customers from such an impression, and it is natural to close the deal.