Since the beginning of this year, smartMobile phoneswithComputersThe decline in consumer demand has led to a continuous reshuffle in China's market structure. Among them, the American giantDellAs a personPeople computerA significant player in the market, shipments continued to be **, especially in the third quarter** by 36%, byHuaweiTranscend. DellShipments** are not accidental, as early as the first and second quarters of this yearDellshipments were 45% and 52% respectively. Although the decline improved in the third quarter, given the current market trendsDellThere is a risk of falling out of the top 5 in the market. Such momentum makes it impossible not to question, as an old giant,DellHow did you get into such a situation?
DellIn addition to the impact of the decline in consumer demand, the main reason for the shipment** is the rise of local brands. HuaweiIn onePeople computerThe market continued to exert force, and successfully entered the top three seats, givingDellThere is tremendous competitive pressure. HuaweiWith its strong R&D strength and brand influence, it has continuously launched competitive PC products and won the favor of more and more consumers.
At the end of 2022, news came outDellIt is ready to "leave China" and move the industrial chain out of China, and even plans to complete this goal between 2024 and 2025. This rumor has caused an uproar in the market, and there has been a lot of speculation among consumers and the industry. IfDellReally leaving China, will meanDellwill lose China's huge consumer market, rightDellThe market position and development prospects are undoubtedly a huge blow.
However, for this rumor,DellClarification was made. DellWu Dongmei, global senior vice president, saidDellThere has never been a message to "leave China", China has always beenDellVery important market, they look forward to continuing to grow in China. It can be said that it is relatedDellThe rumors of "leaving China" are baseless, and perhaps it is for this reason that some consumers are skepticalDellattitude, and thus choose to abandonDellproducts.
AlthoughDellClarified the rumors and expressed its willingness to continue to develop in the Chinese market, but the market share has been givenDellIt was a big shock. IfDellIf you want to continue to operate in the Chinese market and regain the trust of consumers, you need to take concrete actions to prove it.
DellIt has been operating in the Chinese market for 25 years, with multiple offices and sales channels, providing products for Chinese consumers and enterprisesSolutionand services to meet the needs of customers of different levels and sizes. However, over the years,Dell's market share has been declining, and it has been hit by the rise of local brands.
In the face of market difficulties,DellSerious thinking is needed on how to re-establish a competitive edge in the Chinese market. First of all,DellIt is necessary to continuously increase investment in R&D and innovation to launch products that are more competitive and meet the needs of consumers. Secondly,DellThere is a need to strengthen cooperation with channel partners to improve the sales and service quality of products. Again,DellIt is necessary to strengthen brand promotion andMarketingto enhance the influence and popularity of the brand. And most importantly,DellWe must always put consumer needs and experience first, actively listen to consumers, and continuously improve products and services.
DellIt is also necessary to pay attention to the changes and trends in the Chinese market and adjust its own development strategy in a timely manner. The potential of China's consumer market is huge, so whether it's the rise of local brands or market turmoil,DellWe should have an open and cooperative mentality, actively adapt to changes, and tap market opportunities. DellAs a multinational company with a long history in the Chinese marketTechnologyThe company should give full play to its own advantages and cooperate with domestic enterprises to jointly promote the development of China's electronic consumer market.
DellAs a multinational company in the United StatesTechnologyThe company has been deeply involved in the Chinese market for many years and has always enjoyed a high market share and consumer recognition. However, in recent yearsDellThe market is not doing well, especially individuallyPeople computerShipments in the field **, beenHuaweiTranscend. The main reason for this is the double impact of the decline in consumer demand and the rise of local brands. Moreover, outgoingDellThe news of "withdrawing from China" is even more givingDellThe market image has had a serious negative impact. AlthoughDellThis has been clarified, but the market dilemma it faces and the urgency of change cannot be ignored. DellIt is necessary to increase R&D and innovation efforts to improve the competitiveness of products;Strengthen cooperation with channel partners to improve the sales and service quality of products;Strengthen brand promotion andMarketingto enhance the influence and popularity of the brand. Always guided by consumer needs and experience, and constantly improve products and services. DellIt is also necessary to pay attention to the changes and trends of the Chinese market, adjust its own development strategy in a timely manner, and cooperate with domestic enterprises to jointly promote the development of China's electronic consumer market. Only then,DellIn order to regain the trust of Chinese consumers and achieve sustainable development in the Chinese market.