Akio Toyoda launched another bombardment of electric vehicles. Recently, Toyota Motor Chairman Akio Toyoda said in an interview that electric vehicles are "low-level products", not new energy, and should be resisted to the end.
It's not the first time Akio Toyoda has made such fiery remarks. In 2020, Akio Toyoda publicly slammed electric vehicles as the product of overhypeIn October of this year, Akio Toyoda bombarded again, and the company's slowdown in sales proved that the resistance to electric vehicles was justified, and people finally recognized the reality of the failure of this technology.
So far, Akio Toyoda has launched a total of three bombardments on electric vehicles, which shows how dissatisfied he is with electric vehicles. In Akio Toyoda's view, pure electric is not the only way out for the automotive industry, as long as it can save energy and reduce emissions, hybrid should also be promoted.
Speaking of which, I have to mention the recent incident in which a number of Toyota's electric hybrid models have been complained about due to particle trap blockage (suspected product defect?).Camry and Lei Ling were hit!See if there is your car?）
Many owners of Camry, Leiling, and Fenglanda reported that the new cars they just mentioned encountered the problem of particle trap blockage, resulting in increased fuel consumption, insufficient power, engine noise, etc. However, for user demands, Toyota 4S stores recommend that car owners run high-speed processing.
Toyota has not yet given a positive response to this incident. As we all know, the product problem 4S store gives a high-speed solution, which is obviously a symptom but not a cure. Is this problem in Toyota's models contrary to energy conservation, emission reduction, and environmental protection?
On the one hand, they are boycotting, and on the other hand, they are selling their own self-developed electric hybrid products, which is really a good stand. In the latest report, Akio Toyoda pointed out that electric vehicles are a technology that has existed for a long time, and Toyota launched electric vehicles in the 90s of the last century. Electric vehicles are not really "new energy".
In this way, Toyota is the first car company to enter the electric vehicle market. Combined with the trend of new energy vehicles today, the big brother's vision is very forward-looking. It can be said that now new energy vehicle companies can get a piece of the pie, and it is indispensable to the good work of this big brother.
However, time has passed, and Toyota's early entry into electrification does not mean that this car company can achieve the achievement of electrification hegemon. Judging from Toyota's sales in the field of new energy vehicles this year, it wants to shine in this field. One-word poem: Difficult!
According to the data of the Passenger Car Association, in the first 11 months of 2023, the cumulative sales of FAW Toyota BZ4X were 7,156 unitsFAW Toyota BZ3 for 24,390 units. Such sales figures are not as good as the monthly sales of Tesla's Model Y and BYD Seagull.
As for this year's target, Toyota has said that 2023 is just a new strategy in the adjustment period, and expectations cannot be too high. In 2024, which is more important, Toyota has set a production target of 190,000 electric vehicles. By 2025, the company will triple its production of electric vehicles from its 2024 target.
However, according to the market performance of Toyota's electric vehicles in 2023, it is a bit reluctant to achieve the production target of 190,000 units or even higher in the next two years.
In May this year, Toyota established a BEV plant to produce and operate electric vehicles, and subsequently consolidated its domestic business divisions. A series of actions seem to be Toyota's vigorous transformation and is very well prepared. But in the battery chain, Toyota still has to rely on BYD and CATL.
A car company that has entered the field of new energy vehicles does not have its own battery chain, which will become a shortcoming. How ironic this is for the car company, which launched electric cars in the 90s. It shows that Toyota is very conservative in the exploration of electrification technology, so that the transformation is far more difficult than that of other car companies.
As a staunch opponent of electrification, Akio Toyoda has repeatedly stood up for resistance. Still, his rhetoric failed to overshadow the fact that electrification is already a mainstream trend.
In recent years, new car-making forces have sprung up, and now there are more Internet giants building cars across borders. Xiaomi cars are on the way, and Meizu is eager to try. It is foreseeable that the competition for smart cars has begun. And those car companies that are still struggling on the road of transformation are obviously half a beat slower in terms of rhythm.
As for whether Toyota will have the possibility of turning around in the field of new energy vehicles in the future, I believe that time will give an answer soon. Finally, what do you think of Akio Toyoda's repeated bombardment of electrification?Let us know what you think in the comments section.
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