What are the key words of this year's auto market?That must be the "volume", whether it is the volume configuration, the volume of intelligent driving, or the volume **. All car companies are vying for "head breaking blood", so this year or later, which interval should the most serious involution be in?Let's break it down.
In the past few years, the automobile market, especially independent brands and joint venture brands, are competing for the market share of less than 200,000 yuan, hoping to break through the first barrier of 150,000 yuan and achieve a breakthrough in the high-end market. Over time, we've seen domestic brands emerge in the market. Through continuous innovation and hard work, they have gradually broken the monopoly position of joint venture brands in the market of 100,000 yuan to 200,000 yuan. For example, BYD, Changan, etc., can be said to have completely overwhelmed the joint venture brand in this ** segment and regained most of the market share.
At the same time, the joint venture brand is also aware of the changes in the market. They began to adjust their strategy and shift their focus to the mid-to-high-end market, trying to hold on to their share of the 200,000 to 300,000 yuan market. This market is becoming increasingly competitive, and the future landscape is full of uncertainty.
Therefore, the first range of 200,000 yuan to 300,000 yuan will become the main battlefield of the decisive battle between independent brands and joint venture brands, and it will also be the most volatile segment. With the continuous expansion of the new energy vehicle market, the future competition will be more diversified and intelligent. Not only will the competition between traditional fuel vehicles and new energy vehicles become more intense, but also various plug-in hybrid models will also join this market. These plug-in hybrid models will not only provide consumers with more choices, but will also further promote the development of the new energy vehicle market. Now this situation has begun to take shape, Wenjie M7, Xiaopeng G6, Zhiji LS6, Extreme Krypton 001, BYD Song L, Jiyue 01 and other models are all representatives of high configuration and low price.
No matter how involuted, these car companies need to strictly control costs in the next 5 or even 10 years, improve quality control, and achieve the first scale in the market in order to truly survive.