Sun Hongbin, 60 years oldThe business communityLegend, he foundedSunacReal estateFor a long time andEvergrande, Country Garden is equally famous, and the residents' camp is stableReal estateThe top three developers in terms of sales. However, withReal estateThe downturn in the industry andEvergrandeDebtThe outbreak of the crisis,SunacInevitably, there was a ripple effect. AsSunacFounder and Leader,Sun HongbinFaced with difficult choices and many difficulties. And throughout the settlementDebtquestions in the process,Sun Hongbinshowed what he didReal estateThe unique charm and wisdom of giants.
RestructuringDebtYesSun HongbinDissolveSunacDebtQuestionableCriticalOne-step. In order to enlist the support of creditors,Sun HongbinDo not hesitate to give up partSunacEquity so that creditors become shareholders of the company. This initiative was temporarily resolvedDebtDilemma, but also meansSun HongbinIt is possible to lose the pairSunacActual control. However,Sun HongbinThe creditors chose to accept the restructuring plan and willSunacofDebtThe problem was temporarily resolved.
And that's not all,Sun HongbinAlso efforts to ensure the delivery of the building and increase sales, which is the solutionDebtAnother questionCritical。Suspended properties and delayed deliveries can cause distress to consumers, as well as affect the company's liquidity and operational capacity. Therefore,Sun HongbinFocus on maintaining the normal operation of the project, and strive to ensure the delivery of the building on time to increase sales. Statistics show thatSunacIn the past two years, nearly 400,000 units have been completedSunacsales work can continue.
In terms of dealing with the company's internal personnel,Sun HongbinIt shows his persistence and responsibility as a leader. He insists on putting "righteousness" first and respects those employees who have worked hard with him for many years. When adjusting the organizational structure, he did not give those who had beenSunacContributing executives are overly pressured to instead give them the opportunity to reorient and adapt. This persistence not only maintains the stability of the company, but also motivates the motivation and loyalty of employees. In contrast, some companies will choose to lay off employees to reduce costs when they encounter difficulties, which not only hurts the interests of employees, but also affects the company's social image and development prospects.
In the face of corporate dilemma, differentEntrepreneursThere are different options and strategies. Xu JiayinwithSun HongbinThese are two typical examples. Xu JiayinSelect WillEvergrandeIgnore it, transfer funds to personal accounts, and ignore the development of the company. WhileSun Hongbinchose to use personal property to save the company from danger. This choice not only reflects his sense of responsibility and commitment to the company, but also conveys confidence and vision to employees and stakeholders. Different choices represent differentValuesand strategic thinking, which is whySun HongbinAble to be successfully resolvedDebtOne of the causes of the problem.
AlthoughSunacSuccessfully completedDebtreorganization, but this does not meanSun HongbinYou can sit back and relax. DebtRestructuring just givesSunacBought time, so that the company temporarily solved the problem of repaying the debt. However, to get out of the current predicament completely,SunacIt also requires sustained and stable operation and innovative development. Sun HongbinwithSunacYou need to keep working hard to get back to the top.
To sum it up,Sun HongbinAsReal estateThe tycoon has shown much in the face of adversity that is worthy of othersReal estateLessons learned by businesses. His sincerity and determination made the creditors choose to accept itDebtRestructuring plan, he insisted on ensuring the delivery of the building and increasing sales, for the solutionDebtThe question lays the groundwork. In addition, he insists on putting "righteousness" first, respecting employees, and maintaining the stability of the company. withXu JiayinetcEntrepreneursThe different choices are also reflectedSun Hongbinas a leaderValuesand strategic thinking. However,DebtThe restructuring was only temporarily resolvedDebtQuestion,SunacWe still need to continue to work hard to get out of the predicament completely and return to the top.