Donews reported on December 28 that many citizens found that there were more varieties of apples when visiting Freshippo, not only the common red Fuji, but also the green Ruixue, the red Hongxiu, the yellow Venus and other new varieties.
We have put on the shelves several more niche new varieties this year, Ruixue, Venus, etc. have increased significantly in the past two weeks, driven by new varieties, the overall sales of apples have increased by more than 30% in a week", Hema fruit procurement Qi Ming introduced, these niche varieties that have market demand but are rarely bought, through Hema has also become the "new Internet celebrity" of the box room dining table.
Consumers buy at Freshippo.
Demand drives changes in market supply and demand
Apples are the traditional fruit varieties in China, because of their shelf-stable and nutritious nature, they are the best choice for residents to fresh fruits in autumn and winter. Although it is a big apple planting and consumer, most of the varieties planted in China are red Fuji, and the varieties on the market are relatively single, and the proportion of new products is not highWith the favor of consumers for new flavors and new varieties in the past two years, the consumer market has also changed.
According to the analysis of the "Analysis Report on the Production and Marketing Situation of Apples in the 2023 Production Season" of the China Fruit Circulation Association, the total import volume of apples in China in 2022 will be 950,000 tons, a year-on-year increase of **397%, the main importer of apples from New Zealand, more than half of the imports. "In the past three years, the domestic demand for imported apples has been growing, especially the demand for apple diversification, and consumers are increasingly seeking the taste, appearance, quality and differentiation of apples. ”
Niche new Apple products are on the shelves.
The changes in the market are also confirmed in Freshippo. Qi Ming found that New Zealand's Lucky Tree, the United States' Aifei and France's Gelisgo have been rising in terms of reputation and sales, while domestic niche new products have also emerged because of their unique taste. The peach apples produced in Xinjiang are on the shelves of Hema and have become the "dark horse" in the new products with their unique taste and beautiful appearanceOn the other hand, the consumption desire of domestic popular varieties such as Red Fuji has declined, indicating that consumers are not reluctant to eat apples, but want some new varieties with more diversified taste and appearance.
Find potential explosive models for consumers
In this year's autumn and winter apple season, on the basis of ensuring red Fuji and other big products, we have locked in advance Ruixue developed by Northwest A&F University, Hongxiu from Lijiang, Yunnan Province, and Venus apples from Shandong production area, which are green, red and yellow apples respectively, to meet the needs of consumers to 'eat something different'. Qi Ming introduced.
Ruixue apples hang on the branches.
Northwest A&F University professor Zhao Zhengyang team cultivated Ruixue is a green apple, as soon as it is listed in the "red ocean" to stand out, it is with "Qinfu No. 1" and "Pink Lady" cross-breeding, ripe green with yellow, sweet and sour palatable, with a special aroma, won the gold medal in various new varieties of the national competition, praised by experts as a new variety comparable to the red Fuji. Many consumers have given a lot of feedback on the tasting.
In addition to Ruixue, the red silk apple produced in Lijiang, Yunnan Province is a new imported variety that has been localized in the past two years, with sufficient sunlight, which makes the apple taste crisp and sweet, and strong antioxidant is also an important reason for many consumers to buy itIn addition, Shandong's yellow Venus apples also performed very well in sales last year, and this year's growth is expected to exceed 200%. Moreover, driven by several new products, Apple's overall sales have increased by more than 30% in the past week.
In addition to excavating new varieties of niche apples, Hema has also brought many new varieties of niche fruit products cultivated in China to the consumer side, such as pure white series of strawberries incubated and bred by Zhejiang Academy of Agricultural Sciences and Ningbo Academy of Agricultural Sciences, "Guanyin Green" lychee cultivated by South China Agricultural University, and Ruiyu kiwifruit cultivated in Shaanxi Province, etc., are all new varieties newly cultivated in China.