[New 5G News] Sorts out the excellent cases of the Bloom Cup 5G Messaging Competition, showing the ability of 5G messaging to empower thousands of industries. The content of the case is desensitized, and does not involve specific enterprise names, data, etc., and only retains the core content.
XX Bank's 5G Messaging Smart Finance Exploration Project
At the end of 2021, the People's Bank of China released a fintech development plan, which requires the banking industry to accelerate digital transformation and enhance the core competitiveness of digital finance, and the People's Bank of China requires the development of 5G messaging mobile banking to achieve multi-**, immersive and lightweight online services, so as to realize the bank's service capabilities of online office, palm office and one-time office. XX Bank has received special attention from *** and ***, actively exploring new technologies and new application scenarios to provide new needs for the digital development of the region. The bank's 5G messaging platform has also been included in the list of financial digital transformation and improvement projects of the People's Bank of China.
The project has opened up 17 business interfaces and realized high-frequency scenario functions including signing, card binding, account inquiry, contract termination and unbinding. In addition, in order to let the data run more and the masses run less, the bank has launched a one-click operation, which improves the convenience and efficiency of the service, especially to adapt to the inconvenient distribution of traffic and outlets in the first region. Combined with 5G messaging, the first attendance of construction workers is realized in innovative scenarios, and fraud such as false provision is prevented by conducting research with the project location.
4 aspects of business value:
First, build a precise service reach channel, and achieve a fully quantitative marketing model by accurately positioning target customers and pushing highly matched financial products.
Second, to help smart window banks, as a new highlight of private domain traffic, banks drive low-frequency services through 5G messaging, and realize in-depth interaction between banks and customers.
Third, it helps to create a closed-loop operation of private domain traffic. Since 5G messages are directly linked to mobile phone numbers, banks can more easily convert private domain traffic into their own traffic. In addition, 5G messaging does not need to be restricted by third-party platforms such as WeChat, which can enhance the autonomy of banks.
Fourth, improve the security of banks' funds. With the help of 5G messaging, big data, risk control models and anti-fraud strategies, the bank is able to monitor multiple dimensions of customer transaction behavior in real time and issue early warnings in a timely manner to improve the security of the bank and customers' funds.
The bank's 5G messaging platform has been combined with the business platform to complete the privatization deployment, and plans to gradually connect with other business platforms in a safe and controllable situation. The project has been implemented in business scenarios such as 5G finance, 5G financial management, and financial assistance to agriculture.
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