Recently, Dong Yuhui, the anchor of Oriental Selection, has been loved by netizens because of the beautiful copywriting he read out in the live broadcast.
However, just as his popularity was soaring, a storm caused by Dongfang Selection put him in an unprecedented predicament. In response to questions from netizens, he denied that Dong Yuhui was the author of the small essay, but the co-creation of the copywriting team, and did not forget to satirize Yu Minhong for not understanding the details of the business.
The move angered Dong Yuhui's fans, who believed that he was "backstabbing" Dong Yuhui and discrediting his personal abilities and contributions.
So, they launched a performance art to "guard" Dong Yuhui, and poured into the live broadcast room of Dongfang Selection's competitors to fight for a better platform and treatment for Dong Yuhui. This incident not only affected the brand image and market value of Dongfang Selection, but also caused Dong Yuhui's mood to fluctuate, and even caused him to suspend the live broadcast.
This incident has aroused widespread attention and discussion in the society, some people think that they are defending their work, some people think that fans are speaking out for Dong Yuhui's rights and interests, and some people think that Dongfang Selection is considering their own interests.
No matter how it evolves later, Dong Yuhui will be the final winner, because in Dong Yuhui, it can be clearly seen that Dong Yuhui's scarcity in Dongfang selection.
Let's put it this way, scarcity refers to the supply and demand of a person or a thing in the market, and is an important factor in determining its value and status. The higher the scarcity of a person, the greater the ability, the more irreplaceable, and the greater his bargaining power. Conversely, if a person's scarcity is low, then he can easily be replaced, marginalized, and ignored.
In this incident, we can see that Dong Yuhui's scarcity is very high, his small composition and his expressiveness are not only a signboard of Dongfang Selection, but also a personal feature of him, and what makes him unique, because of this, he was able to stand out among many anchors and become a head anchor, won Yu Minhong's praise, and won the support of fans.
In contrast, the scarcity of Dongfang Selection is very low, the substitution of copywriting is too strong, in this vast land, there are more people who can write copywriting, and they can be recruited again if they are directly expelled from Dongfang Selection, if there is no Dong Yuhui, I am afraid that there is no chance to shine if there is no copywriting, and I really can't understand what the brain circuit of Dongfang Selection is thinking about and lacks basic knowledge of the industry.
For Dongfang Selection, an anchor like Dong Yuhui is unavoidable, it cannot be copied, and it cannot be copied, and cultivating a popular head anchor requires the right time, place and people, and all three are difficult to create, and cannot be planned and designed. Just like Hong Kong director Wang Jing can't reproduce the second Stephen Chow.
The enlightenment of this incident to us is that a person in the workplace must have his own scarcity, with scarcity you have irreplaceable capital in the company, only in this way, can you maintain your advantages and competitiveness in the fiercely competitive market, otherwise, it will be like Dongfang Selection, the final outcome is to be replaced.