The Oriental Selection on the cusp of the storm has come out again. According to ** reports, Dongfang Selection recently launched the "One Yuan Breaking Price Book Sale" activity, preparing 5,000 books for a symbolic dollar **, for APP members. Many people in the publishing industry have broken their defenses and are resentful of this move, believing that such a cheap sale of books will further harm the publishing industry, aggravate the infringement of traffic on publishing, and make book publishing fall into the vicious quagmire of ultra-low price competition. 
Some people in the publishing industry directly scolded Yu Minhong, saying that he was doing a job of harming culture under the sign of the cultural industry, so as to expose the "hypocrisy" of Yu Minhong and Dongfang Selection. Some people who seem to have access to channel information speculate that the "one-yuan book sale" is most likely a plan by a private book company, and it is very easy for them to come up with 5,000 unsalable or in-stock books. Judging from the current ** response, the success or failure of this marketing plan accounts for fifty percent - the success is that it has made a lot of noise, so that many people pay attention to it;What failed was the same hatred of the publishing industry, which seemed to want to draw a line with Yu Minhong. 
If we only look at the tearing between the publishing industry and the live broadcast industry, the core of the dispute over the "one-yuan price-breaking book sale" activity is still the lament of the publishing company that has lost its channel control and lost its bargaining power on the sales side where traffic is king. It is difficult for those large publishing houses or private book companies that are determined to do a good job in producing to share profits with Dongfang to select these super channels. The e-commerce platform's "counter-killing" of the publishing industry has become a lingering nightmare for the latter. 
It is an undeniable fact that e-commerce has de-enchanted the publishing industry, the channel is king and the topic selection is king, and the era when publishing houses can rely on controlling the book distribution number to cover losses and not make money is long over. At the critical time when the book sales channel changed from offline physical bookstores to online e-commerce, publishing houses failed to keep up with the pace, and when the period of traffic marketing to control the profit model arrived, the pressure on the publishing industry can be imagined. 
But to be honest, it is not necessarily fair to sprinkle the declining anger of the publishing house on Yu Minhong, spray the anger of Dongfang Selection, and vent the emotions of the publishing industry with words that are almost cursed. At the very least, if 5,000 copies of a book for a dollar can be sold, and buyers can read it, that's good. The reality is that fewer people are reading books, e-books have become popular, and even fewer readers are actively buying paper books. On the other hand, with the current books**, even if the publisher sells the book to the bookstore at a 6% or even 4% discount of the list price, the physical book that the reader finally gets is still very expensive. Reading books has become a luxury, and when the publishing industry is doing well, they don't necessarily think about the reader. Yu Minhong is a pawn for the "one-yuan price-breaking book sales" campaign, and if the publishing house can think more about the interests of readers in addition to roaring, it is not a thing worth crusading. 
Focusing on book publishing to build a cultural ecology is important to say, but it is difficult to do. The brick-and-mortar bookstore struggled to survive and became a place to sell coffee and cultural and creative products, and I didn't see many complaints from the people who opened the bookstore. People in the publishing industry use the metaphor of "the grain is cheap and hurts the peasants" to compare Yu Minhong's selling books at a low price, which is a bit hypocritical. On the premise of losing control of the channel, publishers should strive to make really good books, instead of worrying about the monopoly dividends of the past. Of course, for these e-commerce platforms of Dongfang Selection, the publishing company criticizes them for indulging in traffic marketing and criticizes them for their loss of feelings, which is unlikely to touch bosses like Yu Minhong. Further, a book that can be sold for 1 yuan is not necessarily a good book, and people who really love reading have their own choices, and the reading demand that is just needed still exists. A publishing house with real feelings focuses on publishing good books, which is better than being angry with Yu Minhong. 
If we really want to talk about a healthy cultural ecology, it is more important for readers to read good books than to be able to afford them, and among the books that can be read, gimmicks for one dollar only account for a very small proportion and are completely negligible. Instead of blaming Yu Minhong for selling bad books at low prices to attract readers, it is better to make their own good books for readers to find books. Abuse is not a fight, and those who engage in publishing should understand it. 100 help plan