Small bosses talk about "business", big bosses talk about "projects", entrepreneurs talk about "careers", and leaders talk about "value". An entrepreneur must have the ultimate mindset and not want to take it one step at a time. Only the ultimate mind will spend a certain price to do a specific thing at a specific stage.
As a business owner and business mentor, these challenges cover a wide range of areas, including:Strategy, organization, market, capital, resourcesand so on.
Strategic Thinking:The point is not to take the helm, but to set the courseAs the saying goes, the core of a company's success or failure lies in strategy. It can be said that whether the boss has strategic thinking or not directly determines how far the enterprise can go and how big it can be. And strategy, it's not just an idea, it's a combat system. If you say that you have a dream, it is a pie, and you can clearly draw the development blueprint and implementation path of the enterprise is the strategic map. This strategic map is dynamic, not static. An enterprise is like a ship, and the direction of its sailing not only depends on the leader at the helm, but also on the wind direction, wind force and other vessels.
Among them, it is not difficult to take the helm itself, but it is difficult to find the right route in setting the route, especially in the midst of change and uncertainty. Therefore, the planning and implementation of the strategy, as well as the changes that may occur, are issues that the boss should study in depth. With regard to the orientation of the company's strategy, these three aspects deserve serious consideration. 
1) Market trendsExcellent entrepreneurs often use a forward-looking thinking, stand in the future to see the present, use the future to guide the present, and clearly know what to do now, rather than using the present to see the future and make decisions about the future. On the contrary, the most terrible thing is that some leaders say every day that they want to be the best in the industry, and the slogan is louder and louder every time, but in the end they are killed by their peers, but they don't know it, and they always insist on the wrong road, persistence, and persistence!As I mentioned in the article before, managers should not only enter the bureau of their subordinates, but also enter the bureau of customers and enter the bureau of the future. So what are the future bureaus?
China's reform and opening up has gone through 5 changes so far, and the first round is the opportunity for consumer goods (Wahaha, Want Want and other brands appeared);The second round is the massive consumption of household appliances;The third round is the rapid development of real estate brought about by the urbanization processThe fourth round is the Internet and mobile platform economy (such as: live broadcast, etc.);The fifth round is new energy, new materials, big data, biotechnology, artificial intelligence and other industries.
In this fifth change, as an entrepreneur or entrepreneur, how to enter the track and how to enter the new pattern should be seriously considered!Industries such as new materials, new energy, and artificial intelligence are not accessible to ordinary enterprises. As for biotechnology & health, small and medium-sized enterprises are the most likely to get involved. Big health is the only outlet for small and medium-sized enterprises to change their tracks.
On January 5th, the upcoming "Outlook 2024 - China Big Health Industry Leaders International Summit and China Big Health Light Medical Beauty & Light Medical Industry Project Conference" to be held in Harbin Free Trade Zone will take you into the big health industry track
In the same way, the development of things is cyclical. Managers must be forward-looking, look at problems with a forward-looking vision, and define problems. When encountering problems, stop losses in time, more important than dealing with problems is the ability to prevent problems. Otherwise, everything is on paper. Therefore, it is recommended to use your current strength and resources as the basic point, combine the grasp of the market and the real situation of the moment, be result-oriented, reverse the layout, and use future thinking to make decisions about the present. (2) Understand marketing Nowadays, most industries have serious overcapacity, a large number of people are looking for projects, a large number of companies are also promoting products every day, only to understand the marketing, corporate strategy can be regarded as a step forward. For example, can your marketing methods promote activity and attract new customers?Can you solve the problem?Can you stand out from the competition?To put it bluntly, can it help you make money?This link is also crucial, it is not only the main job of the employee, but also the resource support that the boss needs to provide. Only by understanding the marketing link can we more effectively guide employees to carry out their work.
The core job here is to grasp the needs of customers, sometimes customers don't know what they need, or know their needs, but this need is wrong, how do you help customers find the right one. (3) We all understand that the ideal is plump, but the reality is skinny. Open your mouth and close your mouth every day to talk about your ideals, whether you can really go to the ground and let go of the try, which needs capital to support. By understanding this, the boss can better manage and distribute the balance of the project. Because no matter how grand the goal is, first solve the problem of survival, and then solve the problem of customers. If you can't properly handle the survival of the foundation, then the beautiful blueprint will eventually become a bubble, and only when the foundation is solid, can you run further. To put it simply, if you have ideas and understand marketing, but without capital support, you can't find capital to operate, and the project can't be successful, and it will be difficult for the company to develop. So where the capital is, the future channel is!
Integrated Thinking:What you lack is not resources, but integrationWhether the company's strategy can be implemented depends on your resources. And the resources are often close to you, to see if you can effectively integrate and use them for me.
Of course, the integration of resources here, there is no need to hand it over to your own construction, just grasp the core key points. In my opinion, the most important thing for resource integration is these three core elements. (1) Key ResourcesWhat are the key resources in your industry?This point must be considered clearly, find the core elements, and firmly grasp the hands, otherwise you will be excluded from the circle and always be a transparent person. (2) Key links: To do any industry, we must understand where the key nodes areThis is the key to your strength. For example, goal construction, including phased goals and overall goals. Only when you set the general goals can you better assign them to your subordinates. Another example is market positioning, the boss formulates his own development positioning according to the specific situation of the market. If the boss wants to manage the company well, he must pay attention to the core resources and make overall planning, including the construction of the operation system to establish good competitiveness. (3) The key person "three stinkers, the top Zhuge Liang", only the integration of outstanding talents, in order to create value. At work, the boss should be able to see who the key resources and key nodes are, and find ways to contact him and integrate, and at the same time think about what means or resources can be used to influence the key people, so as to be able to exchange or get key resources. What really determines how far a person can go is his different way of thinking and values when facing things. Only when you look at things from different angles and different heights, and analyze things, can you have different ideas from others, and the final result will naturally be different. And the above 4 thinking is actually the most basic thinking of those who are successful. May you, too, have these thoughts, and have a different life and a different career. 100 help plan