Eyewear industry.
Industry background
System administration. The eyewear industry is in a stage of rapid development, and consumers demand eyewear.
It is no longer just about basic vision correction, but about fashion, quality and diversity.
At the same time, new consumer groups and consumption concepts are also for the eyewear industry.
It brings new opportunities and challenges.
How to obtain the choice of new consumer groups, then marketing becomes particularly important.
Eyewear industry. Vision
System administration. With the development of Internet technology, the integration of online and offline has become a new trend in the marketing of the eyewear industry. We can expand sales channels and improve sales efficiency through e-commerce platforms, social ** and other channels.
In the previous article, we learned about the applet of the marketing system in the Vision-Fu software, which obtains customer information through online marketing activities, and then we will give you a detailed introduction. Look at customer information and how to grasp new consumer groups.
Customer Profile
First of all, we log in to the VisualEndowment system and select the Mini Program customer profile in the marketing tool, and we can see all the customer information that has registered to use our Mini Program. With customer information**, converting these customers into our new consumer group is the first step to success.
Questionnaires
Second, we need to be clear about who our target market is, what their needs are, and what their buying Xi are. Through accurate market analysis, we can better meet the needs of consumers and increase market share. This requires the analysis of the results of the questionnaire in order to make the corresponding and correct strategy changes.
Push messages
The most common thing in all walks of life is message pushWhen a business holds a ** event, the event notification is automatically sent through the software, which can allow customers to understand the event information in a timely manner and participate in it, improving sales performance. The one-click push of visual information can customize holiday blessings, activity push, regular return visits, review reminders, etc.
Today's mini program is introduced here, if you want to know more details, you can consult us offline!We also welcome your comments