In its glory days, Dongfeng Nissan was a great success in the Chinese auto market, and with star models such as the Sylphy, Teana and X-Trail, it once became the best of the three Japanese musketeers. However, the auto market is volatile, and Nissan encounters a series of challenges in the following days, which gradually fade the glory of the past.
One of the key turning points was the launch of a new generation of X-Trail. Although it claims to have invested tens of billions, this car has failed to be recognized by consumers. The three-cylinder engine became the focus of controversy, leading to a rapid decline in sales. At the same time, other main products such as Tian Lai and Sylphy lag behind in the update, so that the market competitiveness has weakened year by year.
By August 2023, Nissan's sales in China were only 64,905 units, down 34 percent from the same period last year8%, the situation is becoming more and more serious. In response to market pressures, Nissan had to adjust. The introduction of new energy products is one of the strategies, and at the same time, the sales pillars have been updated, such as the new Qashqai. As an SUV that has made great contributions to Nissan, the new generation of Qashqai will be a key step in the company's efforts to return to the peak of sales.
In terms of appearance, the Qashqai adopts the latest family-style design language, showing V-Motion30 design style. The front face design is unique, and the interior of the active air intake grille is decorated with blackened honeycomb elements, adding a sense of dynamism and technology to the vehicle. The redesigned headlight clusters feature an upper and lower split design, with 12 independent LED matrix high and low beam clusters for greater versatility and more flexible beam adjustment.
The taillights have also been redesigned to give it a split feel and are more recognisable when lit, complementing the concealed exhaust system. In terms of body size, the new car has increased compared to the previous generation, with a length of 4,440 mm, a width of 1,840 mm, a height of 1,627 mm, and a wheelbase of 2,665 mm, providing more space for passengers. In terms of interior, the Qashqai has also ushered in a new design.
12.3-inch floating central control screen, full LCD instrument of the same size and 10The 8-inch head-up display provides the driver with a more intuitive and informative display. The car is also equipped with luxury features such as L2 driver assistance systems, interior ambient lighting, 8-way power seats, and a panoramic sunroof, as well as a total of 21 storage spaces and practical features such as 15W wireless charging. The addition of this series of configurations has significantly improved the Qashqai in terms of technology and comfort.
However, despite the Qashqai's bold innovations in the exterior and interior, it still faces great challenges in the market competition. The price in the model is 13990,000 yuan to 17Within the range of 490,000 yuan, there are many competitors. Honda's Binzhi XRV, Toyota's Fenglanda Ruifang, Volkswagen's Tanyue and other models are all strong competitors, and independent brands such as BYD Song Pro and Changan CS55 are also ahead in terms of configuration and space. In this price segment, consumers pay more attention to practical factors such as space and cost-effectiveness.
*The Qashqai is equipped with a 1. engine jointly developed by the Renault-Nissan-Mitsubishi Alliance and DaimlerThe 3T four-cylinder engine has a maximum power of 116kW and is equipped with a 12V mild hybrid powertrain, which is equipped with a CVT gearbox. In terms of suspension, the front MacPherson independent front suspension and the rear four-link independent rear suspension are adopted, which belong to the mainstream level of the same level, and the stability and handling are worth looking forward to.
Although the Qashqai has improved in all aspects, it is still unknown whether it will be able to lead Nissan back to the top of sales. Changes in market demand and consumer preferences, as well as fierce competition from competitors, have exacerbated this challenge. For Nissan, it is more necessary to think about how to find its own unique positioning in the fierce competition, meet the needs of consumers, and achieve brand revival.
Overall, the launch of the Qashqai marks the adjustment and challenge of Nissan in the Chinese market, and despite the fierce competition, it may be able to find new opportunities in the market through continuous innovation and product enhancement. It is hoped that the Qashqai can win the favor of more consumers with its unique appearance, luxurious interior and advanced technology configuration, and contribute to Nissan's regain glory in the Chinese market.