Recently. Mobile phone rental business passed.
to rent**" mode to.
low monthly rent" is a gimmick.
It caters to the needs of many young people.
Some platforms say that consumers only need to pay for a cup of milk tea every month to have the most advanced or higher-end mobile phones. Attracting consumers to rent in installments with "low monthly rent" actually hides interlocking routines. Some consumers have reported that the default lease term of most platforms is 1 year or more, and once it expires, they must pay a high buyout fee. There are also cases where consumers have encountered violent collections.
The mobile phone "rent" model lowers the consumption threshold, consumers do not need to spend a large amount of money at one time, can pay a relatively low monthly fee, and can use the most advanced or high-end mobile phone, in order to achieve the purpose of advanced consumption and early enjoyment. Obviously, the mobile phone sales industry wants to stimulate consumption, promote the sales of first-class models, and help manufacturers return funds to achieve a virtuous cycle through installment loan consumption methods such as "renting".
But. However, some leasing platforms have alienated the installment loan model.
There are many unreasonable rules and routines lurking.
And in the name of "low monthly rent".
Attract consumers to "get into the set".
The platform gives various preferential conditions before signing the contract, so that consumers have an impulsive desire to consume, and after signing the contract, they change their faces, do not seriously fulfill the consumption agreement, and bury obstacles such as discount fees and regulatory locks in the return and inspection of the machine. For example, most of the leases are more than 1 year, only the first month's rent is 1 yuan, and the rest of the monthly rent is mostly a few hundred yuan. After expiration, consumers either return the phone, or need to spend thousands of yuan to buy out the phone, and if they return the phone, they will have to pay a discount fee of nearly 1,000 yuan. If the consumer really returns the mobile phone, the merchant will force the consumer to buy out the mobile phone in disguise with problems such as slight scratches on the screen, slight aging and slight scratches on the bezel, slight aging of the back cover, and silent speakers. In addition, if there is an overdue situation, consumers will also have to pay a high buyout fee, which adds up to a lot higher than normal retail**It is obviously taking advantage of unreasonable rules and lacks integrity and fairness.
Meantime. Some rental platforms lack rules and constraints
Chaos is frequent
There are too many traps in the "rent-to-rent" mode of mobile phones, involving renewal and price increases, buyouts that are much higher than the market price, and finding that the mobile phone is actually a "refurbished machine" and "resource machine" during maintenance, and violent collection. Even some of the problems have gone beyond the scope of consumer disputes, and they are also suspected of fraud, sale of stolen goods and other illegal acts, which are no longer normal ways to solveIt is necessary to rectify in accordance with the law and severely crack down on the illegal acts of leasing platforms.
How to avoid the "rent-to-rent" trap?
As a new consumption model, mobile phones have certain market prospects and are very attractive to young people. If you want to avoid the trap of "renting **", you need consumers, especially young peopleKeep your eyes open, consume rationally, and see the terms of the contract clearly when you consume, rather than falling into the trap after a moment of pleasure, more neededRegulatory authorities and online platforms have fulfilled their respective responsibilities and kept non-compliant businesses out, the introduction of the corresponding model contract, the lease period, rent, buyout, liability for breach of contract, etc., to make more fair and reasonable norms, so as to prevent businesses from taking advantage of the dominant position to unilaterally formulate extremely unreasonable contract terms for consumers to "jump into the pit".
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Produced by the editorial department of China Consumer Daily.
* China Consumer Daily, China Consumer Network.
Written by Jiang Debin.
Edited by Li Xiaoyu.
Producer: He Yongpeng, Ren Zhenyu.