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A brand ban is an act in which a brand prohibits the sale of its products or services. In a highly competitive environment, brand banning is a common marketing strategy. In this article, we'll look at several practices for brand bans to help brands better manage their sales channels and protect their brand image.
1. Clarify the reasons for the prohibition.
Before deciding to take a ban, the brand needs to clarify the reason for the ban. It may be due to the smuggling of branded products for sale, or theatrical sales. Only when the reasons for the ban are clarified can targeted measures be taken.
2. Formulate a ban strategy.
After clarifying the reason for the ban, the brand needs to formulate a corresponding ban strategy. Different measures can be taken depending on the cause.
3. Strengthen brand management.
Brand ban is not only a marketing strategy, but also a brand management tool. Brands need to strengthen brand management to ensure that the quality and service level of products meet the needs and expectations of consumers. At the same time, it is also necessary to strengthen communication and interaction with consumers to establish a good brand image and reputation.
Fourth, the strategy of e-commerce price control and prohibition and rights protection:
1.Platform complaints: Brand owners can complain about infringement and low-price competition through the official complaint channels provided by e-commerce platforms. These complaints can be made in a variety of ways, including intellectual property infringement complaints, counterfeit complaints, etc. These complaints can effectively stop infringement and protect the legitimate rights and interests of brand owners. 2.Lawyer's letter: For serious infringements, the brand owner can appoint a lawyer to send a lawyer's letter to the infringing party. A lawyer's letter is a formal legal document that requires the infringing party to stop the infringement and compensate for damages. This method is usually suitable for more serious infringements and can effectively protect the rights and interests of brand owners. 3.Industrial and commercial reporting: Brand owners can conduct industrial and commercial reporting on illegal acts such as infringement and low-price competition. By reporting to the relevant authorities, brand owners can request the relevant departments to investigate and deal with them, so as to combat infringement and maintain market order. 4.Seek the assistance of price control companies: Brand owners can recruit professional price control and anti-sale teams to assist in dealing with issues such as infringement and low-price competition. These teams usually have a wealth of experience and expertise, and can effectively help brand owners maintain market order and protect brand image and interests. In short, e-commerce price control and prohibition are important means for brands to protect their rights and interests. Through platform complaints, lawyer's letters, industrial and commercial reports, and seeking assistance from professional teams, brand owners can effectively combat infringement and protect market order and their own interests.
In order to solve this problem, brands can also find a professional third-party team to cooperate;
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