PingTan General Mountain
A place where both art and humanity are emphasized
"Eco-Art Museum without a Roof".
The following is the text].
In 2016, Pingtan was approved to build an "international tourism island", and in the past seven years, Pingtan Comprehensive Experimental Zone has taken the implementation of the "all-round talent introduction" action plan as the starting point, continuously enhanced the talent gathering effect, attracted professional cultural tourism operation teams and tourism talents to the island, and provided a strong impetus for the high-quality development of the "international tourism island".
Image source |Internet.
Achievements are made by talents, and the industry is wide by talents. To build a first-class international island tourist destination and help the high-quality development of the entire cultural tourism industry on the whole island of Pingtan Pingtan urgently needs a large number of all-round, high-quality, professional cultural tourism knowledge system and operational experience of tourism talents and professional cultural tourism operation team.
As an "international tourism island" that is speeding up the pace of construction, what kind of tourism talents does Pingtan need?
Under the call of the "all-round talent introduction" action plan of Pingtan Comprehensive Experimental ZoneHow does the "external brain" team of professional cultural tourism operation talents bring what kind of practical scientific guidance to the cultivation of local tourism talents through the landing project?
Please walk into this issue of Cultural Tourism Operations Officer. 
"Hard"pieces" and "software" are the "two carriages" of the construction of Pingtan International Tourism Island. In terms of "hardware", Pingtan not only has the ecological and innate resource conditions of an international tourist island, but also actively benchmarks the international standard in terms of infrastructure. To build an international tourism island and do a good job in "tourism articles", we should not only pay attention to whether the resources and hardware facilities of the scenic spot have the possibility of "internationalization" benchmarking, but more importantly, the local cultural tourism products and all-round services need to be in line with the "international standard". To create international cultural tourism products and all-round services, the forward-looking, insightful and executive ability of cultural travelers are very important. Having a group of professional operation talents with an "international" vision and in-depth insight into the industry is the winning force for the success of the international tourism island. 
Photo courtesy |At the moment of the integration of culture and tourism, Pingtan is an "international tourism island" with rising domestic attentionIn the industrial tide of the development of the cultural and tourism industry, how to retain "talents on the island" and cooperate with more "talents on the island" to achieve the common development of "double talents" in Pingtan CityThe possibility of thinking is imminent. Practical problems such as the uneven quality of tourism operation talents have gradually become a major constraint to the high-quality construction of the "international tourism island" and the high-quality development of the island's cultural and tourism industry.
In August 2022, taking advantage of the talent introduction and industrial development of Pingtan International Tourism Island, the initiator and practitioner of the localized application of the "operation pre-system" of cultural tourism, the Beijing Aimu Jiahe team, entered the island with the project of "Lanqi Mountain and Sea Map @ China Pingtan General Mountain" as the starting point, doing pragmatic things for the high-quality development of Pingtan cultural tourism industry, and in the implementation of the overall operation transformation and upgrading of Jiangjun Mountain Scenic Area"Accompany the local cultural tourism "people", and constantly gather the cognition of "talents", so that "talents" can grow in a balanced way. 
Photo courtesy |Ai Mu JiaheIn the final analysis, the operation of cultural tourism isPeople are useful, money is reasonable, and things are doneAnd "wealth" and "things" are inseparable from the actions of "people".Therefore, how to solve the problem of the convergence of "things" and "wealth" through the in-depth talent analysis of the industry is the core. As far as the current distribution of tourism talents in Pingtan International Tourism Island is concerned, it is generally dominated by front-line skilled workers such as tour guides and hotel waiters, and is limited by the influence and constraints of the local single product operation model, and the front-line cultural and tourism operation staff are often confined to one-way thinking, local thinking and industry barriers.
At the same timeThe proportion of professional and technical talents such as planning and planning consulting, design and development creativity, comprehensive management and operation of scenic spots, and tourism product marketing is too small, especially the lack of high-quality, practical and innovative compound cultural and tourism talents. In the landing practice of "Lanqi Mountain and Sea Map @ General Mountain in Pingtan of China".Aimu Jiahe has planned a "companionship guidance, practical training of talents, and talents for actual combat" talent promotion roadpathThe professional operation team helps local tourism talents to upgrade with a consistently efficient, fast and practical way of empowering the locals.
The deep integration of culture and tourism puts forward new requirements for the quality of scenic spot operation and management talents and tourism operation talentsIt is necessary not only to have professional cultural knowledge, but also to understand tourism consumption, and how to tap the respective advantages of culture and tourism, and find the convergence point between the two, so as to create good projects and products that truly integrate culture and tourism.
Promote the high-quality construction of Pingtan "International Tourism Island".There is an urgent need to cultivate new cultural and tourism talents who not only know where their professional attributes are, but also have innovative thinking. 
Photo courtesy |Ai Mu Jiahe
The future cultural tourism industry will inevitably be an intelligence-driven industry.
In response to the compound and innovative cultural and tourism operation talents needed by the market, Ai Mu Jiahe described such a talent portrait:They must not only understand the basic characteristics of the cultural tourism industry, but also have the professional knowledge structure and practical ability in the subdivided field, and at the same time be able to understand the way of integrated management, the ability to integrate resources, the ability to make business decisions, and the ability to grasp the future trend. Only by being driven by "wisdom" and "talent" in an all-round way can we have the confidence to win in the wave of the development of the cultural tourism industry. As a professional operation team that has been deeply involved in the cultural tourism industry for more than ten years, Ai Mu Jiahe has experienced many cultural and tourism projects at home and abroad, such as the super visual live show of the dragon master @ Bird's Nest North Square and the sheep herding company @ Bird's Nest South Square, and the exclusive co-ordination of the operation and improvement of the 10th anniversary of Resorts World Sentosa, Singapore, and has a broad international vision of cultural tourism and rich practical experience in cultural tourism.
In terms of talents, Aimu Jiahe's core talent team covers enterprise management, planning and design, architectural space design, cultural tourism scene design, multi-technology technology, marketing, content production and production, financial structure, product research and development, tourism cultural and creative design, etc.
The "deep and comprehensive" professional talent structure and the strength support of the "front-line" practical expert team for many years can enable Aimu Jiahe to provide professional services and professional talent training for the local area in all aspects of cultural tourism operation. 
Photo courtesy |Ai Mu Jiahe
"Integration of industry and education, actual combat to raise soldiers, and leading people".This is Aimu Jiahe's unique way of incubating local cultural and tourism talents in Pingtan City.
Standing"Party A thinking"., leading the local front-line cultural tourism operation team from the operation and maintenance of scenic spots, tourism services, marketing, financial management, scenic product production, etc., from the macro scenic spot long-term strategic planning, top-level organizational structure design, to the concrete first-chain management, secondary consumption cultural and creative product production, OTA channel development, scenic spot communication content and other aspects of the work, to cultivate the overall systematic thinking.
In the actual operation of "Lanqi Mountain Sea Map @ China Pingtan General Mountain", the skills of local front-line cultural tourism operation practitioners are relatively simple.
First, the problem of relatively weak professional knowledge structureThrough project practice and regular training, Aimu Jiahe actively guides local operators to change the traditional "personal post" thinking, so that everyone engaged in front-line cultural tourism operations systematically and comprehensively understand the basic characteristics of the cultural tourism industry, think and implement the work as a whole, and improve the level of professionalism and professional skills in subdivided fields in combination with personal positions.
Photo courtesy |Ai Mu Jiahe Ai Mu Jiahe one-on-one service and guidance, leading the local team to establish data thinking Xi and data thinking.
At the same time, guide the local functional departments and post personnel to learn to accurately put forward needs and implement specific work, act with "plans", and "think about it before doing it", so as to improve the professional skills, comprehensive quality and innovative thinking ability of the local team, and help the local talents to grow in an all-round way. 
The integration of culture and tourism is not a simple superposition of "culture" + "tourism", but an organic integration of multiple dimensions. In the face of the wave of cultural and tourism integration, what kind of cultural and tourism talents meet the needs of the development of the cultural tourism industry and the operation of cultural tourism?First of all, it is necessary to have an advanced market-oriented consciousness and a modern cultural tourism operation concept. Under the guidance of the results of "sustainable operation", how to achieve the accurate reach of cultural tourism products to consumers, and finally make users pay, and realize the transformation of commercial value?This requires cultural tourism practitioners to reverse the traditional concept of operation and establish their own operators**.
What kind of tourism products will be developed?What kind of customers does tourism products attract?Which customers haven't come in yet?Who are the main target users of the cultural tourism products they operate?Who are the potential consumers?These are all daily bits and pieces of daily thinking and improvement from the concept of consciousness to the operator, and cultivating the local front-line operation team to think and improve in the actual operation practice.
Photo courtesy |Aimu Jiahe has a deep understanding of this, and Wang Mingzhe, the marketing director of the operation team of the starter in Dipingtan, has a deep understanding.
Aimu Jiahe companion service leads us to pay deep attention to product characteristics, and guides us to gain insight into market consumption trends and target customer consumption needs through big data, and then deduce marketing strategies from market demand, and optimize and innovate marketing strategies in a timely manner.
This kind of cultural tourism operation concept and method has brought great inspiration and help to our local marketing team. ”Secondly, it is the ability to integrate resources and products and operations.
On the one hand, both tourist destinations and scenic spots need to face the challenge of how to refine and endow their own stock resources with cultural connotation and unique value, and transform them into a characteristic and diversified cultural tourism product line that meets market demandOn the other hand, how to master the emerging ways of planting grass on the Internet and social platforms, and take advantage of the challenges of social platforms for product and content marketing.
In this regard, Aimu Jiahe excavates the local history and culture of Pingtan and intangible cultural heritage, and helps the managers of the local scenic spots to combine the scenic spots and cultural IP to create consumable cultural tourism products through resource integration and grafting.
In addition, lead the local front-line cultural tourism operators to be familiar with and master the content style, communication characteristics, user preferences, traffic rules and circle characteristics of social platforms such as Xiaohongshu, WeChat, and Douyin, and then design accurately matched hashtags based on their own product characteristics, and produce rich communication content through different forms such as **, activities, and **, and carry out three-dimensional marketing and product marketing.
Photo courtesy |Ai Mu Jiahe
Thirdly, it is the comprehensive service capacity of cultural tourism.
The comprehensive service of culture and tourism runs through the entire process of eating, living, traveling, traveling, shopping and entertainment, and the quality of service is very important. In this regard, Ai Mu Jiahe to".Companion operation servicesAs a guide, with the help of the operation practice of "Lanqi Mountain and Sea Map @ China Pingtan General Mountain", we will help the local operation team learn how to Xi the role of tourists in tourism services and operations, and truly understand the needs of users and grasp the pain points of consumption.
For exampleIn the past, when providing scenic spot explanation services for tourists, local scenic spot commentators always used the same explanation words to serve tourists. But now based on the establishment of the "tourist mindset".They began to know how to adjust the content and language style of the lecture according to the different ages, educational backgrounds and hobbies of tourists, so as to meet the differentiated needs of tourists and improve the tour experience.
Photo courtesy |The construction of Aimu Jiahe Pingtan "International Tourism Island" has gone through seven years, showing a strong magnetic attraction.
Ai Mu Jiahe will continue to serve the cultural and tourism industry in Pingtan City, closely follow the strategic layout of "one island, two windows and three districts" and the common home of the two sides of the strait, take "Lanqi Mountain and Sea Map @ General Mountain of Pingtan in China" as the starting point, integrate professional cultural and tourism talent resources on both sides of the Taiwan Strait, and through a series of talent "star" plans such as "Pingtan New Villagers on the Island" and "Lantai Lifestyle Designer", "accompaniment" in the process of cultural tourism practice to help the local continue to incubate rural revitalization talents. Compound cultural and tourism talents, and finally Pingtan local cultural tourism operation talents together to help Pingtan "international tourism island" high-quality construction.