In the domestic new energy vehicle circle, the lack of competitiveness of joint venture trams is an obvious thing, but it does not seem to include Volkswagen IDseries, because its sales in November this year exceeded 20,000 units, and it has become the leader in the joint venture tram. And in order to maintain the momentum of sales**, Volkswagen IDThe collection is also constantly expanding its product lineup. Previously, Volkswagen IDAll models are SUVs, and the first all-electric flagship sedan was recently launched, the FAW-Volkswagen ID7 VZZION, the official guide price of the new car is 227,777 yuan - 262,777 yuan. 
In fact, at present, the domestic pure electric vehicle market of more than 200,000 yuan is the most ruthless7. It is not easy to break through from it, and the key is whether it can grasp the needs of consumers. Of course, referring to the popular models in China, this answer is not difficult to come out. First of all, it must be attractive appearance, and in this regard, the author thinks idThe 7 vzzion is actually very successful, and it can give people a sense of "harmony but difference" in the situation of serious homogenization of trams. Although the front face is still a closed design, the layered design makes it more recognizable, and the luminous logo in the middle of the through-light strip link at the front end of the upper cabin canopy enhances the sense of science and technologyThe middle closed part forms a "V" shape;At the bottom, the air intakes are retained. On the whole, it has the feeling of a domestic electric car, but it also retains the design concept of a joint venture brand. 
In addition, from the design point of view, FAW-Volkswagen IDThe 7 vzzion has obviously done some research on consumer needs, for example, some consumers have concerns about hidden door handles, but considering the drag coefficient and youthful design, the new car has been replaced with a "semi-hidden";Including the sunroof part, many consumers complain that the panoramic sunroof and the skylight are not insulated, but in order to take into account the headroom, id7 chose a color-changing canopy with a 7-story structure. 
In possession of 83% of thermal insulation rates, 99With 9% UV blocking and 95% shading, the headroom is 959mm. Plus IDThe 7 Vizzion has 1910mm of class-leading effective seating space and 1014mm of optimal rear legroom, providing a stronger comfort experience in the car. In response to the general trend of intelligence, as the flagship model of IDThe 7 vizzion also had a striking performance. It is equipped with a 15-inch intelligent 2K floating screen, and is the first to adopt a new generation of Volkswagen brand in-vehicle operating system ID os 2.0。From the perspective of control experience, the UI interface design of this car machine is very simple, and the difficulty of getting started is very low. 
With the help of IDMate AI intelligent butler and iFLYTEK voice interaction system, most of the functions can be controlled by voice, and support dialect recognition, AR HUD is not absent, the vehicle in terms of intelligence and sense of technology, compared with the mainstream domestic tram is not lagging behind. 
And beyond that, id7 vzzion has the identity of a joint venture brand, which can bring consumers a value experience. For example, Germany's control of traditional values such as handling and safety has always been recognized by many consumers, even in the era of electrification. The maximum power of the rear single motor reaches 150kW, and the maximum torque is 310NmThe dual-motor version has a comprehensive power of 230kW and a total torque of 472N·mAll match 84The 8kWh ternary lithium battery has a maximum range of 642km. Through the excellent hardware configuration, the daily use needs are first ensured, coupled with the German chassis tuning level, so as to improve the car experience. 
At the same time, as the flagship model, ID7 VZZION doesn't need to be "cost saving", which makes for its excellent security. It is reported that the new car has undergone 73 vehicle crash tests before its official launch. The proportion of high-strength and ultra-high-strength steel is as high as 81%, the torsional rigidity of the body exceeds 46,100N·m deg, and the unique "sandwich" sill structure and two reinforced beams made of carrier-grade materials provide double protection for the body and battery. Including battery safety aspects, ID7 Vizzion monitors 100% of each cell, with more than 6,800 control parameters for a single cell, and each parameter is at least 10% higher than the industry standard. 
In general, id7 VZZION has responded to the most concerned points of consumers, and under the new demand, it can open the market faster, and IDThe next performance of the series in the domestic market is actually worth our expectations. 
Written at the end: it's not hard to find, idThe arrival of the 7 VZZION is not a hasty launch, it knows what domestic consumers want, and when the domestic pure electric vehicle market tends to be homogeneous, consumers also need products that can bring a different experience, and this may be ID7 vizzion best chances.