On December 19, the 2023 "China Brand Annual Award" selected by the World Brand Lab was announced. 35 brands, including Air China, XCMG, Xuehua, Haier Smart Home, Changhong, and Shengxiang, were selected for the "2023 China Brand of the Year Award".
In the meantime, Haier dishwashers have won the "China Brand of the Year Award" (No.) because it solves the industry problems of difficult installation in the home and difficult to balance cleanliness and comfort1) and the special award "2023 Dishwasher Professional Chef Renovation Leading Award". It is reported that the above two awards are the only awards in the dishwasher industry, and they are also the first time that the industry has won the award in the World Brand Lab selection.
According to reports, after half a year, the world brand laboratory has conducted in-depth research and analysis on more than 100 well-known brands in more than 100 industry categories across the country, and finally determined the three categories of awards according to the indicators of brand influence, with reference to the company's sales revenue and main profits in this year and combined with consumer evaluation. Among them, 35 brands stood out in the "China Brand Annual Award", and the "Top 10 Influential Brands in China" (TOP10) released the top 10 brands in 12 categories.
At the summit, Haier's successive awards for dishwashers raised the industry's attention to the dishwasher industry. At present, "easy to use and not easy to install" has become a problem in the dishwasher industry, many users do not reserve dishwasher space in the kitchen design stage, the overall cabinet is difficult to install, and the water circuit and circuit do not meet the installation requirements. As a result, installing a dishwasher requires a series of complex issues such as fine-tuning water and electricity, reserving power and water outlets, and retrofitting cabinets. The pre-service model created by Haier dishwashers for this purpose provides users with a one-stop solution from program planning, design, presentation to on-site kitchen modification, installation and explanation, truly achieving "ten thousand kitchens can be changed". In this selection, Haier's "Kitchen Reform Leading Award" is also a recognition of this ability.
It is understood that according to the characteristics of the industry and enterprises, this year's brand annual special award has set up 6 special awards, including "Industry Contribution Award, Brand Marketing Award, Cultural Brand Award, Social Responsibility Award, Kitchen Reform Leading Award and Intelligent Ecology Award". DJI won the "2023 Industry Contribution Award";Snowflake Classic won the "2023 Brand Marketing Award";Chow Tai Sang won the "2023 Cultural Brand Award";Sungrow won the "2023 Social Responsibility Award";Haier Smart Home won the "2023 Dishwasher Professional Kitchen Reform Leading Award";Xiaomi won the "2023 Smart Ecology Award".
Founded by Robert Mundell, the winner of the Nobel Prize in Economics in 1999, the World Brand Lab is committed to brand valuation, brand strategy and brand protection, and its research results have become an important basis for the evaluation of intangible assets in the process of many mergers and acquisitions.
*: Haier Biotech.
Disclaimer: This article is ** content, does not represent the position of this magazine, and does not constitute investment advice.