Fangcun "financial tea" incident has caused widespread attention and controversy, it is said that 95% of the franchisees have reached a consensus, but the investment of the first has depreciated seriously, and this problem can not find a solution in the market. There was no official investigation and handling, and instead there was a statement from Chang Shi Cha, which contained a five-point statement, but it expressed a ruthless attitude between the lines. All this makes one wonder if Chang Shicha has played the most cunning means. However, in the face of such a statement, franchisees can only face two choices: one is to continue to defend their rights, but may face a long wait and unfavorable results;The second is to choose to remain silent and stand with the company, although it has lost some profits, it has returned the principal. Changshi Tea's cleverness is admirable, they almost all the funds are raised from the **business, and then seduce and take over for free**, and finally return the funds to the **businessman intact. In this wrestling, the first business has become a key player, and they are faced with a dilemma. Chang Shi Cha also claimed that a legal after-sales team had been established, and any negative comments would be defended, and it seemed that they were fearless. However, it is questionable that only the company's report was accepted in the rights protection results, and it was often difficult to file a case for the rights protection application, which made the company angry. In addition, Chang Shi Tea also emphasized the regularity of product quality and legal operation in the statement, but some of the content on the promotional webpage was deleted, does this mean that they are full of thieves in their hearts?The ending of the whole incident has shown a silence, no one in the reporting and rights protection groups has continued to speak out, the franchisee has solved the problem, and the ** who took over is in a passive position, and can only deliberately expect the company to push up the product**, so as to get a turnaround, but what a ridiculous extravagant hope.
It is said that 95% of franchisees have reached a consensus with Changshi Tea to deal with it, however, this data is disputed. On the other hand, the investment of ** has depreciated sharply, from 54,000 yuan per tea to less than 2,000 yuan, and the actual cost is less than 200 yuan. This market problem has become a problem that has not been solved. In addition, the franchisee did not wait for the official investigation to deal with the announcement, but received a five-point statement from Changshi Tea, which directly attributed the negative public opinion and reports to organized and premeditated attacks, and claimed that these attacks had a huge impact on brands and distributors. However, a careful reading of these five-point statements shows that Chang Shi Tea has adopted the most unpretentious way and played with the most shrewd means.
Franchisees are faced with a dilemma when faced with Chang Shi Tea's statement. First of all, Chang Shicha made it clear that no one in the company has left, including the founders, which means that they don't have any runaways and don't need to run away. They claim that all products are bought in the hands of ** merchants and other hypesters, and have nothing to do with the company. In addition, Changshi Tea promised to fully cooperate with the relevant departments, and reached a consensus with 95% of the merchants that they would no longer have any products. In a way, their behavior is a bit like the line in the movie "Let the Bullets Fly", where the big families return their money. Why are only 5% of franchisees not being addressed?It is likely that the 5% of franchisees are pursuing profits, and the 95% are only completing capital preservation, so that the franchisee's funds are likely to become part of Changshi Tea's chips. Changshicha seems to have used the franchisee's funds in the early speculation, and then seduce the ** who took over the plate for free, and finally returned the original amount of funds to the ** businessman. This method of Changshi tea is admirable.
Secondly, Chang Shicha mentioned in the statement that they have established a legal after-sales team, and any negative remarks will be subject to rights protection, they have called the police, and ** has also been accepted. The tough tone and threatening language are intimidating. However, it is doubtful that it is often difficult to file a case for the protection of the rights of the company, and only the rights protection application of the company can be accepted. Such an attitude undoubtedly makes ** angry.
So, franchisees are faced with two choices. The first is to choose to defend rights with **, make things bigger, ask the company for money, and ask them for the profits they made in the early stage. However, because the value of tea has depreciated by more than 90%, it may not be possible to get the money back if it continues to make trouble, and once it is characterized as illegal fundraising, these ** merchants need to pay the price of a long wait and pay fines, and the final result may not be satisfactory. The second is to choose to stand with the company and remain silent. The company promises to return the principal and cancel the ** contract. ** Shang's capital has been circled by the company, although it is equivalent to paying out of pocket, but at least the principal has been saved. Although the merchants may face harassment from the people who buy their tea, after all, they are only the merchants and are no longer the ones who have no reason to defend their rights. It can be said that the practice of Changshi tea is extremely clever and admirable.
Chang Shi Tea mentioned five points in the statement. First of all, they said that no one in the company left, including the founder, and fully cooperated with the relevant departments, reached a consensus with 95% of the merchants to deal with it, and no longer had any products. This means that they don't have evasion behavior, and they don't need to evade, because they have already segregated their risk, and the products they are buying are in the hands of merchants and other hypesters, and have nothing to do with the company. This shows that Chang Shicha has a clear understanding of legal issues, and they are not worried about the possibility of disbandment.
Secondly, Chang Shicha claimed that they had established a legal after-sales team, and any negative remarks would be subject to rights protection, and the false remarks had been reported to the police and accepted. This resolute attitude is breathtaking. However, it is doubtful that only the company's application for rights protection has been accepted, but it is difficult to file a case for the protection of **. This attitude will undoubtedly make ** angry.
The third point is about the quality of the product, Chang Shi Tea claims that their products stand up to scrutiny, but the pricing is a bit high. Such a response seems to ignore people's doubts about the product link, just like Moutai, which is also the water of the Chishui River, Moutai sells for thousands of yuan, and other brands only sell for a few dozen yuan, which is just a difference between brands.
The fourth point is about rational consumption, Chang Shicha claimed that they persuaded everyone to consume rationally from the beginning, and the crazy red envelopes, looking for celebrities and ** circle of friends were all hyped up by everyone. This seems to be shifting the blame to consumers, saying they were deceived by the hype. However, from another point of view, Changshi Tea's promotional techniques did play a big role, making people have a strong interest in the product and a desire to buy.
Finally, Chang Shi Tea claims that they are operating legally and will not do illegal operations. In the statement, they mentioned various documents to prove that they were operating legally, and said that they had been approved by a legitimate regulatory authority. However, it has been reported that some of the content on the Chang Se Tea promotional webpage has been deleted, does this mean that they are full of thieves in their hearts?This raises questions.
To sum up, Chang Shi Tea's five-point statement presents a callous attitude, placing the blame on attacks and hype rather than responsibility to investors. Franchisees are faced with a dilemma, either to defend their rights or to remain silent. The ** is forced to accept the loss, and can only hope that the company's ** will push up in exchange for some profits. The whole incident has basically subsided, the ** report and rights protection group has not continued to speak out, the franchisee has solved the problem, and the ** who took over is in a passive position, can only deliberately look forward to the company's turnaround, but what a ridiculous fantasy this is.