"Easy to drive" Apple debuted at the Shandong Apple Expo.
Li Huifeng, a researcher at Shandong Fruit Research Institute, is explaining fruit tree management to fruit farmers.
The red apples are prosperous in the days of Qixia people.
From scratch, from existence to excellence, Xiaojiakuo Village, a small mountain village of more than 100 households that was once unknown, has become a well-known "apple village" in the country with red apples, and has tasted the sweet taste of red apples.
Qixia is a "city held up by apples" and is well-known as the "apple capital" at home and abroad. Xiaojiakuo Village, Tangjiabo Town, located at the northern foot of Asan Mountain, has taken advantage of the east wind of reform and opening up, accumulated ecological advantages, worked hard to change, and became a national apple "one village, one product demonstration village".
At present, although the apple picking season has passed, Wang Pengji, secretary of the party branch of Xiaojiakuo Village, is still very busy.
Talking with familiar reporters and friends about the sales of apples in the village this year, he directly reported the "war achievements": "In the past, our village has established sales channels with PetroChina, and this year we have just reached a sales intention with Sinopec. In the future, at the refueling station of 'two barrels of oil', you can buy authentic Qixia Xiaojia apples!”
What makes Wang Pengji most proud is that more than half of the apples in their village have been sold. "Xiao Jiakuo's apples are of particularly good quality due to the unique climate and environment of Asan mountainous area, with a large temperature difference between day and night. This year's apples are generally not well colored, but the apples in our village are new varieties provided by the Shandong Provincial Fruit Tree Research Institute, with good coloring, positive fruit shape, high selling price, and good selling. ”
Like most villages in Qixia, Xiaojiakuo Village has witnessed the history of apple planting in Qixia: in the early 70s of the last century, Qixia mainly planted varieties such as Xiaoguoguang, green bananas, and red bananas. From 1975 to 1983, 966 natural villages in Qixia established apple orchards, and introduced varieties such as Yanqing, Hongguoguang, Short-branched Guoguang, and Yanhongmi, with an area of 11400,000 mu, with a total output of 9920,000 tons, ranking first in the country's county-level apple output. By 1991, red Fuji accounted for more than 80% of the varieties, and it became the representative variety of Qixia apple. After 1996, Qixia City vigorously promoted 2001 Fuji, Yanfu No. 1, Yanfu No. 3, excellent Gala, Red General and other new excellent strains.
In 2017, the problems of "old fruit farmers", "old fruit trees" and "old technology" restricting the development of Qixia apple industry have become increasingly prominent, and Xiaojiakuo Village is also facing the bottleneck of "three old". As a result, an apple industrial revolution of "cutting down the old and building the new" was launched in the land of Guodu, and Xiaojiakuo Village became a great beneficiary of the fruit revolution.
An apple technology training organized by Qixia City allowed Xiao Jiakuo to marry with Shandong Fruit Research Institute. With the technical help of the Fruit Tree Institute, Xiao Jiakuo's apple planting has entered a new track, and dozens of high-quality new varieties such as Ruixue, Mingyue, Ganhong, Zihong, and Ruixianghong have been introduced for trial planting.
Good apples are also afraid of deep ravines. In order to sell good apples, Wang Pengji registered the trademark of "Xiaoqiao" for Xiao Jiakuo's apples, and participated in various fruit fairs every year. "This year, I went to Yantai, Qingdao, Hefei, Xiamen and other places to promote the 'Xiaoqiao' apples produced in Qixia, the fruit capital. The "active" face-showing" promotion made the "Xiaoqiao" apple famous, and honors followed: it was recognized by the China Green Food Association, won the gold medal at the China Green Expo, and also participated in the live broadcast of Shandong good things on behalf of Qixia apples.
This year's Xiao Jiakuo's apple sales are better than any previous year!According to Wang Pengji, relying on the "Kunyue Supermarket" platform of PetroChina, Apple sales points have been set up at more than 1,000 gas stations in the provinceOnline, sales channels have been opened on multiple e-commerce sales platforms such as "Kunyue Fresh Fruit", "Qixia Xiaojiakuo Ecological Orchard", WeChat mini-programs, and Douyin live broadcast. In the past 4 years alone, PetroChina has sold a total of 1.2 million catties of apples for Xiao Jiakuo, achieving sales revenue of 5.97 million yuan, so that the villagers of Xiao Jiakuo can live a sweet and good life!
"Xiao Jiakuo" is just a microcosm of the development of Qixia apples. Now, after decades of development, Qixia apples have entered the fast lane of high-quality development.
Consolidate the planting chain and promote the transformation and upgrading of the traditional fruit industry to the modern fruit industry. Qixia has successively established 4 high-quality apple seedling breeding bases, with an annual output of more than 3.5 million high-quality seedlingsIn cooperation with the Institute of Pomology of the Chinese Academy of Agricultural Sciences and the Shandong Institute of Pomology, more than 70 new and excellent varieties of apples have been introduced and tested, and the penetration rate of improved varieties in new orchards has reached more than 95%. At present, the apple planting area of Qixia City is 1 million mu, with an annual output of 2.1 billion kilograms of apples.
Build a processing chain and accelerate the improvement of industrial added value. Qixia is positioned to build the uplift belt of Yantai apple industry cluster, cultivate and support fruit collection and storage enterprises to carry out intelligent innovation in cleaning, bagging, grading and packaging, storage and preservation, and the annual processing capacity of fruit commercialization processing line is more than 2 million tons. At present, there are 21 fruit deep processing enterprises, with an annual processing capacity of more than 600,000 tons and an annual processing output value of 4 billion yuan.
Broaden the production and marketing chain, and accelerate the value-added and efficiency of the whole chain. While strengthening the planting chain, Qixia will further promote the industrial chain extension and supplement the chain. Implement the upgrading and extension project of the cold chain logistics industry chain to improve the information intelligence of fruit cold chain transportation. At present, Qixia City has more than 630 fruit cold air warehouses and controlled atmosphere warehouses, with an annual storage capacity of 1.2 million tons. Actively apply for the creation of "national backbone cold chain logistics base" and "fruit technical measures research and evaluation base", and strive to build a global, bulk fruit comprehensive trading and distribution center, Qixia apples have been exported to more than 60 countries and regions. (YMG Quan** reporter Zhao Weiwei correspondent Luan Qincheng Yan Zhenhua photo report).