Volkswagen's development challenges in the new energy eraWith the rapid development of new energy vehicles, Volkswagen, which once relied on its strength to "circle fans" in the fuel vehicle market, is facing huge challenges. Volkswagen's new energy models are named after "id" plus numbers, but the redesigned style completely loses the spirit of the gasoline car era, resulting in low market recognition.
This move has brought an unprecedented predicament to Volkswagen, not only losing its leading position in the fuel vehicle market for many years, but also questioning the reputation of new energy models. Take Volkswagen ID3 For example, the starting price of this entry-level model is $1628.88 million yuan, equipped with an electric single-speed gearbox, with a maximum output of 170 horsepower.
However, these low competitive figures reflect that Volkswagen does not currently have a competitive technology for the new energy market. In contrast, the domestic Dongfeng Fengshen Haohan DH-I with 9The starting price of 990,000 yuan and the 4-speed intelligent hybrid transmission technology effectively solve the common frustration problem of multi-gear hybrid technology through the system of series and parallel dual motors, with smooth gear shifting and good driving feeling.
From this point of view, Volkswagen appears to be too far behind. In order to meet the market challenges, Volkswagen has officially announced the launch of a new model with a more affordable price - Volkswagen ID2。
The car is expected to be built on the MEB electric platform, with a single-motor powertrain and battery packs of 38 kWh and 58 kWh capacities, with a maximum horsepower of 225 hp and an all-electric range of up to 446 km in the WLTP mode.
In addition, the new exterior and interior design styles are different from the previous Volkswagen ID series models, and the design charm of the Volkswagen hatchback Polo is more favored. The new model is expected to be launched in China in 2025 and may have a lower starting price than the Volkswagen ID3 series.
This new car may be the last model to carry the "Volkswagen ID" logo, indicating that Volkswagen's market performance in the new energy field is not satisfactory, and it must change its thinking and relaunch a new brand. After Volkswagen Anhui completes the new energy test, the new model will be launched soon, becoming a new energy sub-brand that Volkswagen will focus on developing in the future.
With the discontinuation of the Volkswagen ID series, this move will inevitably give birth to a new new energy sub-brand that is more suitable for market demand. In this context, let's wait and see, and expect Volkswagen to usher in a new development in the field of new energy.