Hello everyone!I'm Qin Gang, and I've recently collected a lot of *** background messages, and the most asked question is how the performance of small and medium-sized enterprise owners has increased from 1 million to 10 million.
In the highly competitive market environment of small and medium-sized enterprises, it is the pursuit of every business owner to achieve rapid growth in performance.
To achieve this, front-end and back-end product strategies are key.
Based on Qin Gang's years of accumulation and observations, I will share a powerful business strategy in this article.
This article will introduce you to the concepts of front-end and back-end products and share how to leverage them to scale your business from 1 million to 10 million.
What is a front-end product
Front-end products are products that convert potential users into actual users by attracting, draining, and acquiring customers.
For small, medium and micro enterprises, front-end products are mainly from the perspective of attracting customers. In today's increasingly competitive market, creating an interactive experience with customers has become the key to attracting users.
For example, Qin Gang's new book "Making Money" launched some time ago is a typical front-end product, through this product, many bosses who don't know me know me, and let users who have not experienced my products experience our products and services for the first time.
**, account, live broadcast room and other channels have helped me effectively attract the attention of accurate users, that is, small and medium-sized enterprise owners and individual entrepreneurs, and guide them to further understand and use my products.
What is a backend product
Compared with front-end products, back-end products pay more attention to building trust from the perspective of conversion and transaction, and provide first-class value services to obtain user lifetime value.
For MSME owners, building trust is a crucial step in scaling their business, because only if users trust your product and brand, they will buy your product and continue to use it.
By providing exceptional customer service, personalized recommendations, and customized solutions, back-end products can smartly meet user needs, build strong customer relationships, and motivate users to become loyal brand champions.
For example, Ah Ming, a professional organization specializing in sensory integration training, cooperates with kindergartens through the ultimate front-end service to achieve accurate drainage, and then continuously transforms in the back-end.
In the back-end transformation stage, Amin focuses on building trust and providing value-added services. She has earned their trust by building a solid partnership with the kindergarten and providing personalized educational solutions.
At the same time, she ensures that parents are satisfied with the platform through ongoing customer support and excellent service, and encourages them to recommend to other parents.
Through these front-end and back-end strategies, Amin has successfully achieved precise drainage and user conversion.
Her education platform has won a good reputation among kindergartens and parents, not only increasing the scale of business, but also establishing a long-term and stable user base.
Use front-end products to attract customers
In the detonation of business scale, the role of front-end products cannot be ignored. Especially for MSME owners, it is important to establish a good brand image and provide a quality user experience.
First, make sure your content is engaging.
Second, actively use social platforms to publish interesting and valuable content and integrate it closely with your products to attract more target users.
Convert transactions with back-end products
Once they have enough attention and user base, small and medium-sized enterprise owners need to use back-end products to convert more users into transactions.
Building trust is key to achieving this, so it's crucial to provide users with excellent customer service and support.
By responding to user issues in a timely manner, providing personalized recommendations and customized solutions, back-end products can enhance user trust and loyalty to the brand.
In addition, services, offers, and incentives that provide the best value can also motivate users to make purchases and repurchase.