The "Golden Star" of the 100 Families Assistance Program muddies the waters and wins business opportunities.
"Fishing in troubled waters" can be applied to business, which can make more benefits for oneself.
At the beginning of the establishment of the Venus Gold Pen Factory, most people were proud of buying foreign gold pens, and the domestic gold pen was not well known, and it was very difficult to open up sales.
At that time, Shanghai Zhonghua Book Company, the Commercial Press, Daxin, Yong'an, the four major companies are the first foreign gold pen, Jinxing gold pen factory to open up sales, first of all, to let their products into the four major companies.
Among them, Yongan Company has always taken "Global Department Store" as its business purpose, and enjoys an excellent reputation among consumers because of its strict selection and thoughtful service, and its turnover has always ranked first. Domestic goods are all proud to enter Yong'an - this is because, once they enter Yong'an, the goods become "high-quality", thus doubling their value.
Zhou Zibai, the founder of Jinxing Golden Pen Factory, naturally also focused on Yongan Company, in order to make the product occupy a place on the counter of Yongan, he took great pains to plan a marketing plan.
Zhou Zibai mobilized all his relatives and friends around him, and from time to time he went to Yongan Company to ask: "Do you have a gold pen here?" "Why hasn't the Venus gold pen been on the counter yet?" ”
This trick really worked, and Yongan Company purchased a small amount of Venus gold pens for test marketing.
During the trial marketing period, Zhou Zibai did not hesitate to pay out of his own pocket, asking relatives and friends to buy all the sample pens as soon as possible, creating a hot illusion to attract the attention of Yongan Company.
However, the Venus gold pen itself is of excellent quality, and speaking with strength, gradually there will be real buyers, thus establishing its own brand.
In this case, Yongan Company finally eliminated its doubts and let go of its hands and feet to purchase a large number of goods.
The reason why the Venus gold pen can become popular is that on the one hand, it depends on the product itself, and on the other hand, thanks to Zhou Zibai's clever sales skills, he first muddied the water, and then took the opportunity to sell the pen.
Every operator wants to touch the big fish from the pond of the market, but not everyone can get their wish, only those operators with unique vision and flexible skills know how to take advantage of the "water mix" to quietly touch the "fish" with ability and wisdom.
"Fishing in Troubled Waters" Comment:Whether it is a battle between the two armies, a competition in a shopping mall, or a competition, there are countless ways to win, and fishing in troubled waters is an effective method. This is because it can be easily achieved and often comes at a relatively small cost. However, chaos doesn't happen often, and when it does, it's important to keep in mind the words "never miss the moment."
The ancient military book "Liutao" lists various manifestations of the weakening of the enemy's army: soldiers talk to each other, whisper, spread rumors, are not afraid of military law, and do not respect their generals...If the above situation is discovered, it means that "the water is already muddy", and it is necessary to take the opportunity to "touch the fish" and win the victory in time.
Specifically, the "fish" in fishing in mixed waters has the following meanings: the enemy of the **; the benefits that can be obtained; the timing of availability; the conditions under which it can be relied upon; Fighting power.
In the turbid water, the fish can't see the direction and will bump around; In a complicated war, a certain side will often wait and see and waver for various reasons, and then there will be an opportunity to take advantage of it.
In short, the word "mixed water" is a necessary condition for the use of this strategy, which can be divided into two situations: the water is already turbid, and we seize the opportunity to "take it randomly"; The water was originally clear, but we deliberately muddied the water and then took advantage of the chaos to "touch the fish". Compared with the two, it is naturally more difficult for the latter to be than the former, because more often, there are not so many opportunities to take advantage of, and it is useless to just wait, you have to take the initiative to create yourself, make the situation more complicated, and then act on the opportunity. As far as strategy is concerned, "fishing in troubled waters" is more strategic than "taking advantage of the fire to rob" because it requires the commander to exert greater initiative in the process of application.
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