This morning, Lei Jun issued a tribute to domestic new energy vehicle companies, and then Xiaopeng and BYD also responded positively, welcoming Xiaomi Auto to join the domestic car family. For netizens who are accustomed to the competitive situation in the automobile industry, such a harmonious scene is rare.
As a company that started with smartphones and gradually expanded into smart hardware and ecosystems, Xiaomi's decision to enter the automotive industry is symbolic. Lei Jun paid tribute to the pioneers of China's new energy vehicle industry on Weibo, showing Xiaomi's respect for this new field and its awe for its own challenges.
Since the announcement of the car in March 2021, the development of Xiaomi Auto has included a 1,000-day cycle, tens of billions of investment, a team of thousands of people, an entire upstream and downstream industrial chain, and an all-round support from human and material resources to technical ecology of the entire group. Lei Jun once said that Xiaomi Auto is the last major entrepreneurial project in his life, and he is willing to bet on all the reputation of his life.
Although Xiaomi's experience in the field of car manufacturing is still very young as a novice, its successful experience in the field of smartphones and household electronics, as well as its rich ecological chain enterprises, provide a solid technical and market foundation for it to enter the automotive field.
It is reported that the Xiaomi automotive technology conference will be officially held on the 28th (tomorrow), and its first model SU7 is positioned as a medium and large sedan, and the appearance is aimed at competing with brands such as BYD Han and Xiaopeng P7.
Judging from Xiaomi's brand influence, past performance in product design and technological innovation, Xiaomi and the pioneers of the automotive industry are learning from each other and promoting each other, which is expected to bring new vitality and diversity to the market.
Xiaomi Auto pays tribute to Huawei and BYD.