With the continuous development of information technology, live broadcast has become a new way to make money, and many companies regard live broadcast as the company's main business
Not only ordinary people, but even celebrities and hosts have joined the camp of live broadcasting, and many people have sighed, "The end of Internet celebrities is live broadcasting". And the reason why so many people join the ranks of live broadcasts is nothing more than because of its high profiteering, for an Internet celebrity or a star, it may only be a night of live broadcast, and the income can reach millions or even tens of millions, such a rich income may not be earned by ordinary people who work for a lifetime, driven by this, naturally many people want to get a piece of the pie in front of the huge live broadcast dividend!
But is live streaming really as simple as everyone thinks, and is it so easy to make money?Is it really a million per capita income?In fact, it seems that this is not the case, recently, Zhang Chenggang, associate professor of Capital University of Economics and director of the China New Employment Research Center, interpreted the salary income of online anchors, takeaway brothers and other groups in the "Knowledge" column. According to the research data he provided, the average salary of food delivery workers in the country is about 5,000 yuan, and at the same time, among the anchors whose main income is live broadcast, 95 percent have a monthly income of less than 5,000 yuan2%。However, there are also certain differences in regional income, and his data from a labor force survey of a municipality directly under the central government shows that the average monthly income of online live broadcasts (such as live streaming, talent shows, etc.) is 67093 yuan, which is lower than 7164 for logistics services (such as food delivery, express delivery, freight, errands, and agency).$2.
So why is the actual result so far from what everyone imagined?In everyone's cognition, shouldn't live streaming and live streaming tips be very profitable?Otherwise, why would so many people pour into the live broadcast industry?In fact, this reason is very simple, because the live broadcast industry is hot, it has attracted a large number of people to join it, including celebrities, Internet celebrities, ordinary people, etc., in order to get a piece of the pie, everyone is desperately trying to create its influence and traffic on the network, just to attract more people to come!
For celebrities and Internet celebrities, because of their own traffic and aura, after the live broadcast, there are naturally a large number of fans to pay attention to and buy, and the traffic and income are naturally not a problem, but for ordinary people, due to their small influence and few fans, there is no way to achieve screen-level publicity, and at the same time, they can't get big brands or big V drainage, and it is naturally not easy to stand out among the crowd!
In fact, any industry is the same, when it becomes an opportunity in the eyes of the vast majority of people, it has actually received a lot of attention, and it is basically difficult for ordinary people to profit from it!Therefore, don't rush into which industry when you see the best heat, you must think clearly before you really invest, not every industry is suitable for you!
95% of female anchors earn less than 5,000 per month