Tranquility successfully topped the hot search list with "Cute Detective Detective".
This reality show in the third season has been launched, bringing together Huang Zitao, Ningning, Guli Nazha, Sun Honglei, Sun Qian, Xie Na, Xu Zhisheng, Song Xiaobao and many other stars.
Today's reality shows and variety shows are usually lacking in novelty, and few celebrities show their true side or dare to express themselves in the show. Everyone just "performs" according to the rules of the show and the script. And Tranquility was on the hot search and sparked a discussion this time because she bravely made bold remarks about the film and television industry.
In the show, Serenity expressed this opinion: "We have many very good actors, but it's a pity that they lack commercial value because they don't have the opportunity to show their talent. Although there are many actors with superb acting skills, the reality is brutal. I would say the brutal truth is that there may be hundreds, thousands, or even more movies coming out every year, but all we can see are a few of them, and the rest are obscure and not doing well at the box office. If I were an investor, I would have to think about the current situation. That's the way it is, I do consider popular actors because it's about the return on investment, and that's a pressing issue. ”
These words are extremely realistic, and it can even be said to reveal the worship of star traffic and the neglect of the quality of works in the film and television industry. It pokes at the idea that success depends on the popularity of an actor and hints at the fact that many productions are obscure.
In this summer season, for example, there are actually more than 100 films released between June and August, but only a handful of them are fully publicized, widely recognized and perform well at the box office.
"Disappearing Her" starring top star Zhu Yilong is the highest box office among several movies, and the total box office of this movie has reached 352.2 billion. We have previously reported that Zhu Yilong personally conducted a movie roadshow, and the movie theater even sold the movie ticket price to 300 yuan each. It can be said that without Zhu Yilong's joining, this movie would not have achieved such amazing box office results.
The same is true of the movie "All or Nothing" starring Zhang Yixing and Jin Chen, both stars have high popularity and popularity. Similarly, "Warm" incorporates hip-hop elements, and without Wang Yibo's joining, it is difficult to stand out in the highly competitive market. And "Megalodon 2: The Abyss" shows the double duel between the two heroes of Wu Jing and Jason Statham.
During the entire summer season, in addition to the aforementioned popular works, a total of 22 films successfully broke through the 100 million box office mark, with a total box office of more than 18.2 billion yuan. And the remaining more than 100 movies can only share the box office of six or seven billion equally, which is basically a loss-making situation.
The movie "I Passed Through the Storm" is a topic movie, and not only does it have important social significance, but it is also quite good quality. However, the leading actor Tong Liya is not a high-profile and hot actor, so the film did not bring enough confidence to the audience and theaters in the early days of its release, and the box office was only tens of millions.
Xia Yu, Li Liqun, Tan Kai, Zhang Guozhu, Jin Shijie, Yang Haoyu and other actors gathered in "Extremely Cold City", forming a strong lineup. These actors are all "very good actors" in Tranquility's mouth, but they did not bring commercial value and could not attract the audience to buy tickets, so "Extremely Cold City" only received more than 6 million box office in the end and faced the dilemma of losing money.
In the world of television, this is very common. We only need to casually watch the TV series of top stars such as Di Lieba, Yang Mi, Xiao Zhan, Yang Zi, etc., and we will find that the reputation is basically not very good. However, these episodes have done quite well in terms of popularity and webcast data, and have also been recognized by advertisers and received advertising sponsorships. In general, TV series are more like products, and the producer tries to package them as well as possible, but the quality is not so important.
After changing the topic, she suddenly changed her tone: "There are many outstanding directors today, and they are not those Mao Baqi directors who are not in the stream. These big directors rarely dare to take risks with newcomers, and how many really dare to do soI really admire Yimou directors because many directors don't have the guts to do that at all, they only use smash hit actors, and they are all directors with a lot of experience. ”
The practical implication of these two sentences is that successful directors nowadays are often faced with huge projects and high risks, so they have to rely on well-known and influential actors to ensure box office returns. Because the risk of losing money is too high. For example, the film "Changjin Lake" directed by three directors, Chen Kaige, Tsui Hark and Lin Chaoxian, also chose well-known actors Wu Jing and Yi Yang Qianxi as the starring actors.
Regarding Zhang Yimou mentioned by Tranquility, he certainly has enough confidence to use newcomers, and has launched many high-profile "Mou Girls". However, in this year's Spring Festival schedule, in the face of a completely commercial movie "Man Jianghong", Zhang Yimou still chose traffic actors Shen Teng and Yi Yang Qianxi, and did not leave the starring opportunity to newcomers.
Even heavyweight directors like Zhang Yimou know how to make the most of popular actors. Not to mention directors who have a lower profile – unless they have limited budgets and insufficient funds to choose actors who are not popular. Moreover, directors often do not have decision-making power when it comes to casting, and this power is usually in the hands of the producer, producer or executive producer.
Ultimately, the core of the question is what is the original intention of a work, whether it is to pursue advertising, box office or quality?Can a director always adhere to his original intention in the creative process?This question is a soul examination for every creator.
However, over time, the trend towards focusing on traffic began to shift. Taking the movie "Fengshen Part 1" released in the summer as an example, director Wu Ershan boldly decided to use a rookie actor, and the starring Fei Xiang has long since ceased to have a large number of fans. However, thanks to the high quality of the work, the film has now achieved a box office of more than 23 billion, which is believed to bring more confidence to the market. Only when all directors put the quality of their work first and dare to choose actors with outstanding acting skills and suitable for the role can Chinese film and television really have hope.