On November 30, Jiyue 01 announced a new pricing and equity adjustment, a surprise decision that contains profound strategic considerations. If you buy all models of Jiyue 01 (Jiyue 01 MAX or Jiyue 01 Max performance), the official price will be reduced by 30,000 yuan. In addition, the optional package of 100kWh ternary lithium battery drops by 10,000 yuan (for a limited time), while the Jiyue 01 Max equipped with a 100kWh battery pack (that is, the long-lasting version called externally) can enjoy a direct drop of up to 40,000 yuan.
For this price reduction decision, Xia Yiping, CEO of Jiyue, shared the core logic behind it, he said: "This time it is not a simple price reduction, but a reconstruction from the first system to the marketing system internally. ”
In fact, only one month after the launch of Jiyue 01, Xia Yiping began to discuss the matter with the team, and he also communicated with the owner and **, bringing together many opinions. In the end, after a serious review and many discussions, Jiyue decided to reprice.
As a young automobile company, Jiyue must continue to iterate and grow rapidly. Whether it is a store retail system or an after-sales system, it takes time to gradually improve.
The core logic of Jiyue is to simplify internal marketing costs. Although Jiyue 01 provided a variety of rights and interests when it was listed, the user perception was not strong. Jiyue wants to give users more autonomy to choose their benefits, rather than launching complex marketing campaigns, which will increase marketing costs. By simplifying the benefits, users can more intuitively understand and place orders directly in stores, while reducing the cost burden on both parties.
Jiyue 01 no longer provides optional **, but allows users to choose the model directly on the APP, each optional package has its own time-limited strategy, and at the same time increases the rights and interests of vehicle replacement, making the user experience more simple and clear.
This adjustment not only benefits users, but also simplifies Jiyue's sales and promotional strategies, as well as the training of servers such as stores and call centers, making the overall operation more efficient.
Xia Yiping emphasized that this is not to reduce prices by not making money, but to keep the baseline of gross profit of the whole vehicle. This adjustment incorporates marketing costs into the price of the car, providing an easier experience for both parties.
Jiyue is also actively involved in user communication, and Xia Yiping spends a lot of time in stores every week to communicate with users in person to ensure user satisfaction.
The number of orders for Jiyue 01 continues to grow, and there are a large number of users from BBA and Tesla. In addition, the number of registered users of the Jiyue app has approached 1 million.
Jiyue has also adjusted its competitive strategy, recognizing that the market will be more competitive next year. He emphasized that Jiyue should provide the best and intelligent solutions and become a leader in the field of intelligence.
Next year, Jiyue 01 will launch new upgrades to improve intelligent driving technology, including pure visual high-end intelligent driving technology system, to provide users with a higher level of intelligent driving experience.
At present, Qualcomm 8295 dual NPU has been fully enabled, supporting AI large models, which will deeply integrate maps and small ecosystems to make car robots more intelligent.
Xia Yiping pointed out that intelligence will become the core of next year's competition, and Jiyue is confident in intelligence, providing a benchmark for China's intelligent level. At present, the Robo Drive Max system of Jiyue 01 covers multiple scenarios, including high-speed pilot, urban pilot, and valet parking.
Xia Yiping also emphasized Jiyue's intelligent driving capabilities, saying that their mass production functions can easily cope with competition and continue to iterate and upgrade.
In general, Jiyue's price reduction decision is not a simple price reduction behavior, but a deliberate strategy adjustment. This decision is aimed at satisfying user needs, improving market competitiveness, and emphasizing intelligence as a key competitive advantage for the future.
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